July 3, 2012 BY John Kim / 1
Earlier in February, Nike+ introduced the revolutionary FuelBand, a state-of-the-art motion-tracker that keeps your physical activity in check using a universal currency called ‘Fuel’. Upon its release, the FuelBand was one of the hottest commodities in the accessory department as it was a heavily sought-after by both the hardcore training community, and the Nike-obsessed ‘collectors’ who just loved the high-tech appeal of the FuelBand. Later this month, Nike will finally release a second colorway of the Fuel-Band dubbed ‘Ice’, which features a translucent casing that reveals all of the innards. On July 27th, select Nike locations such as NikeTown NY, San Francisco, and London as well as London’s Boxpark, the House of Innovation at Selfridges, and 21 Mercer in NYC will release the FuelBand Ice, while a delayed release on Nikestore will hit on August 12th.