Jordan Brand #RiseAbove Isolation

July 17th, 2012 by | 1 comment

jordan brand rise above isolation Jordan Brand #RiseAbove Isolation

The Jordan Brand #RiseAbove Documentaries continues with #RiseAbove Isolation, focusing on a story of a Chinese tour-guide who fortuitously stumbled upon a remote village in the middle of the mountains during one of his hikes. A surprising discovery of a basketball hoop in this poor village led him to explore the villager’s passion for the game, but an unfortunate injury during a game of pick-up ball forced him on the sidelines. It was then that the village healers took care of him and nursed him back to health, so the tour-guide repaid the village with a brand new basketball court by providing the materials, and the villagers chipped in to refurbish the dilapidated court. Three years later, the villagers continue to play basketball on a daily basis while keeping the game at the center of many of the village’s celebrations, proving that the game of basketball isn’t confined to a gym or a metropolitan city. Check out the Jordan Brand #RiseAbove Isolation video below and head to the official site to get full details on how you can join in the #RiseAbove campaign.

0 Jordan Brand #RiseAbove Isolation

Filed under: Air Jordans // Tags:

Back to Top ↑

  • Top Categories

    • Just Released
    • Nike Air Max
    • Nike Air Force 1s
    • Nike SB
    • Dunk
    • Air Jordans
    • Basketball
    • LeBron
    • Adidas
    • Running
    • Collaboration
    • Nike Retro
    • Upcoming Sneakers
    • Skate
    • eBay
    • Lifestyle Sneakers
  • Featured Content

  • Archives

  • SN Weekly Email Newsletter

  • Ads

    Jordans Daily
    Sneaker News Advertise