Does Concepts have another hit on their hands? Judging by the response so far on the out-of-nowhere New Balance 999 ‘Seal’ project we’d say yes, with the pics proving that the New England team has certainly mastered this particular silhouette in the New Balance repertoire. Up for grabs tomorrow, August 4th, will be pairs of the sneakers (complete with matching dustbag) and a coinciding Arc’teryx Squamish jacket. If you’re able to make it out their Boston location then 10AM is the magic time, but if not look for a limited release on their webstore at noon. Click through with us to check out the Concepts x New Balance 999 ‘Seal’ and let us know if you’re planning to pick up what should end up as one of the more coveted releases on this jam packed weekend once the dust settles.