How adidas adiZero Primeknit is Made
August 10th, 2012 by Aaron Hope | 7 comments
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How many other self-identified sneakerheads out there have had friends or family ask them about the eye-catching neon Nike Flyknit footwear prominently on display at the London Olympics these past couple weeks? The Swoosh is showing up all over the Games and especially on the track, where adidas seems to have taken notice and will soon offer their own take on seamless weaving technology. adidas Primeknit offers a similar space age style with a single-piece fused yarn construction that gives its owner breathable, lightweight comfort. Let us know what you think after you’ve seen the video preview below and stick with Sneaker News for more on the adidas adiZero Primeknit.
Step 1. Copy Nike. Step 2. See what Nike is up to. Step 3. "Hello Nike? ... wanna grab coffee?"
@BlackAndBent Nope, not stolen. They design shoes over a year before its release, this idea was a logical next step from the fuse systems, they both happen to come to this conclusion and set to release it at different times in 2012.
@DominicD They both didn't happen to come to this conclusion. Nike was working on it for years and when people with knowledge of how to make knit shoes are laid off, where do you think they will take the information first?Their next biggest rival. If they started at the same time why does one brand have 2 knit models in a dozen colors on every foot in the Olympics and one brand has one model in one color on no one. Think about it.
@scoop3 Nike employees have clauses in their contracts that keep the employee from working for another company immediately after they are fired or quit. They get paid half their previous salary for 6 months to a few years, in that time they cannot work for another footwear design company. Someone working in innovation would be forced to wait a few years before they could work for someone else.
@DominicD @BlackAndBent Um, yeah, that's not true at all. Complete rip off of Nike.
http://www.fastcodesign.com/1669098/nike-unveils-its-big-new-paradigm-shoes-knit-like-socks#1
@glawton
You can't have it both ways, new innovative design isn't just 'ripped off' within 3 weeks. Or it isn't actually innovative.
The average development is 18-24 months so NO, not a rip-off, just the next step from Mono-mesh(which every sneaker brand is using at the moment) to knitted mesh.