Dwyane Wade To Li Ning?
In July of 2009, Jordan Brand executed a major power move in the sneaker endorsement game by adding the explosive Dwyane Wade to its roster; Wade, who was free from his contractual obligations with Converse Basketball, was free to explore his options – and plenty of suitors were certainly lining up for his services. Already having an NBA Championship under his belt, being rooted in Chicago, and playing in a similar manner to Michael Jordan himself, Wade and Jordan Brand seemed like a match made in heaven. Jordan seemed to have found the perfect heir to the Jordan throne and the brand’s legacy gained a stable backbone that would stabilize the mission for the next several years.
After being issued the Air Jordan flagship model that season, Dwyane Wade was finally presented with his first official signature shoe called the Jordan Fly Wade in April of 2011, and later, in December, the sequel named the Jordan Fly Wade 2 (in addition to the EV model for the Playoffs) followed. The Wade models immediately surpassed the longer-running Jordan Melo and Jordan CP3 line in price, indirectly appointing the Fly Wade as the top-tier Jordan Brand performance basketball model. However, in spite of Wade’s championship pedigree, his elite status in the NBA, and his celebrity-like recognition in Miami (and having an actress as a girlfriend), the Jordan and Wade partnership never really took off into the stratosphere like they had anticipated; sales of the Jordan Fly Wade were mediocre and it never made as much as a dent in the ‘lifestyle’ constituency, where Air Jordans, LeBrons, Kobes, and KDs reign king.
With Dwyane Wade’s contract with Jordan Brand coming to an end this summer, Wade is now back to where he was in 2009 – but he may be looking elsewhere to cash in. On the flip-side, Jordan Brand needs to weigh its options as well; Wade is reportedly paid $10 million a year from Jordan Brand, a price that may not make any fiscal sense if the Jordan Fly Wade line of footwear and apparel doesn’t earn enough to make the investment worth their while. In addition, reports of a cancellation of the Jordan Fly Wade 3 model has also pointed to Dwyane Wade moving on from Jordan Brand, and rumors of a potential move to Chinese athletic apparel brand Li-Ning, which already employs a number of NBA players, has only made a potential Wade/Jordan split more of a reality. Thoughts on this potential swing? Would Li Ning’s efforts in the US be more recognized if it added Wade as its flagship endorser? Who would Jordan Brand potentially replace Dwyane Wade with? This is certainly an interesting development so let us know what your thoughts are and we’ll keep you posted as more unfolds.
this shit doesn't land on D.Wade's shoulders. If you gace LeBron those ugly ass shoes, they wouldn't sell. He should say fuck both of them and get on with Nike or Adidas. IDK why it's only between these two companies. Wade is easily a top 10 player in the league when healthy
I know these company's do it for the money but lets be realistic when will you ever hear another nba player have a better shoe than jordan wore in his prime. Never!! Why would jordan brand make itself look bad by what another player built. I think D-wade will make the right choice to go to li ning for his own benefit even thought they won't sell here but in China they will.
Y'all talkin bout Kobe shoes??? All of his shoes are ass!!! I don't know anybody wit a pair of Kobe's...look at all his sig. shoes & tell me different
to be honest i think the latest best jordans are the jordan xxi and xx3 anything after that is asscheeks.....jb brand wants to make 50.00 designs and sell them for 100.00+
Everybody is right! No one is checking for new Melo's, CP3's, or Fly Wades. They are honestly all hot garbage!! The first model of Melo's sigs were sick! I would get those again if i had the chance!
The truth is that none of these three players have the same lasting effects as MJ's or KDs, Lebron, or Kobes shoes have. All of their sigs had a lasting impression and made you look twice.
Melo, CP, and Wade are like the ugly step sisters that dont fit in at Jordan!
It's not D-Wade's fault (or any of the JB guys for that matter) that the shoes aren't selling. They're hideous. Pay the man, ditch the Fly Wades and let him wear THE annual Jordan model (2012, 2013, etc.).
Did they ever think maybe the reason why these players signature shoes arent selling because all look like ass....the melos, the chris pauls, the wades..design wise have never been desirable in my eyes...ever..on top of all of them looking like straight team jordans...design wise none of them have any signature shoe flare ..look @ the jordans,brons, yeezys,the pennys ...its not the player its there lack luster designs..
old @$$ Kobe will be the next Jordan brand acquisition. Wade's ugly a$$ shoes look like Li-ning anyways. That guy has not creative bone outside the court. From converse to Jordan, he needs to stop making those horrible creations he calls basketball shoes.
Kobe and Lebron figured out that simplicity is the key to creative genius.
the "lifestyle" aspect is whats important. its crazy how Jordan brand has the most sought after AND the least sought after shoes. nobody is guna wear jordans that MJ didnt wear. iduno how to change the stigma but thats the truth. for my age group, ( people that were around for original releases) you'd get made fun of for wearing just "jumpmans" and not anything but the number series. if you had a non number series jordan than "you didnt know what was up" or you were "too broke/cheap to get the real thing". the CPs, Melos, and D Wades all look ugly but if there were a swoosh on them instead, would we think differently? they should just release their own player editions of the "1-13s".
first off jb did a terrible job with dwade..the aj2010 and aj2011 were decent..this year's was terrible and the wade fly is pretty much a take-down shoe that is way overpriced for what it is..nike should have used the aj2011 as base for wade moving forward but lover the price point for that shoe kinda like that team quick shoe last year. if wade rocked that and you stuck his name to that shoe at 120 or 125 that would have sold. decent shoe and at a reasonable price IMO..i hope he stays and they work something out but jb really needs new designs..going to nike sounds great but where does wade fit in the mix? you have bron at the high point like a foamposite, the black mamba at the reg sig penny range of $140 or so with the zoom air and KD at the flight 90's line at the lower aka value end. i think wade is too accomplished just to stick him in the hyperfuse but that is just me!
Wade best options is to stay with Jordan. Idk how many players is in the Chinese brand but there's a several players taking that rout and marketing themselves out there. I wouldnt blame Wade if he wanna cash out with Li-Ning. Like everyone else thats in that brand and some other Chinese brand, no1 in the US is gonna buy those shoes. His best options is to stay with JB and hopefully his line will reach its potential like LeBron, Kobe & KD line.
Dwayne Wade your Jordan brand shoes have always sucked anyway. Nobody's gonna buy retro Fly Wades. So switch and get you some money. Your shoes are gonna sick regardless
Wade sign with Nike and get your own signature shoe, Jordan Brand has fell off aside from retro's and this is from a Jordan head. The CP3s are trash the Melo's are trash, Jordan 2012s are trash too whoever is on the design team for Jordan now I hope your reading you would have been fired years ago.
Melo, CP3 and Wade are never going to get Hi sales under Jordan brand. People don't buy Jordans to rep these players. They want retro's! Nike is not a name. It's a brand. I think it is easier for them to separate themselves from the athlete and let them create their own brand. KD, Lebron and Kobe don't have a Phil Knight's face on the shoe it has a swoosh.
His Fly Wade lacks appeal on the account of Jordan Brand. To tell the truth, the only real sell outs for JB are retros. Lebron Kobe and KD dont seem to run into that problem under their Nike signature sneakers. For some reason Nike's designers have been innovative and fashionably winning with their signature athlete shoes as well as the general Nike basketball sneaker line. Without retros, JB sucks
Fractured fan base. High prices. Subpar designs. I think the signature sneaker game is over. If you ball you're interested in performance not the performer. If you're a sneaker head you're interested in aesthetics. Most signature lines fail in both areas. As a consequence product doest move. DWade going to LiNing might yield him a nice paycheck but won't grow that brand or make him any more endearing to fans. Work it out with Jordan. Performance + Design brilliance is what got them to where they are. Push that philosophy & everyone wins.
not a big deal, wade hasnt done shit for JB since he got his own shoe, hell he didnt do much for the 2010 or 2011 either
D wade was the first on jb come on.jordan picked himself.... Just have retro p.e or be face of current models to come,
No matter where D-Wade goes it’s all bad. Have u seen the way this dude dresses? I think it was the pink pants in the playoffs that broke the Jordan brands back or maybe it was the capri’s? Idk but the man is failing fashionably.
They didn't sell bc they were ugly cw and jb didn't try enough with this line he should just been the face of the current air Jordan model 2012, heat and bulls cw's are close. it's not d wades fault, it's Jordan brand
Personally i think that if the Fly Wade had mediocre sales when he was with JB, those sales may even be worse if he was to go to Li-Ning... They have almost no presence in the US
If he moves to Li Ning, he becomes almost irrelevant in the sneaker industry. Then again, no one was lining up to buy those garbage Fly Wades anyway. If Wade was smart, he'd stick with Jordan Brand, but do what Ray Allen and others do. Forget your own personal signature shoe, just rock sick retros PE's all day every day.
@marcfresh word up! im 28 and when i was in junior high school and high school the only jumpmans tthat got a pass was the 1st and 2nd jumpman that were worn by eddie jones. they should just stick wtih wearing numbered js or get kobe and lebrons designers to invest sometime in the jb footwear department
@JamisonG That's a great idea!
@Jerronimo Smartest thing said about sig lines under Jordan. You sir actually pay attention to the shoe game. Cudos!
@donadamsky 2010 and 2011 were not bad. They were a recreation of retros.
@kicks67 and has 2 rings
@kicks67 at the end of the day his still getting money and tapping gabrielle union ass. even though he is dressed tacky ass hell
haha, yeah he had pants the exact same color as the sole on his jaspers, too much lol
@gx5 took the words right out my mouth. love the idea !!
@gx5 That really would make no sense in terms of his best interest. D. Wade isn't really a sneaker head guy so it would make no sense for him to stay on JB and just wear PEs when he could go to Li-Ning and make way more money. We may not buy his shit here but they'll gobble his shoes up in Asia. And remember even when he didn't have his own signature shoe he didn't really wear retros.
@gx5 I buy shoes that look good. If they can make a good looking shoe + Wades popularity, they will sell.
@gx5 definitely a wise move