Nike LeBron X Plus $300+ Price Tag Sparks Debate
The soaring heights of LeBron James’ popularity have never flown at a higher altitude – and the man’s earned his miles. After completing one of the most successful years in basketball sports history by winning a League MVP, his first NBA Championship, an NBA Finals MVP, and an Olympic Gold Medal, LeBron James has the serious hardware to back up the claims of being perhaps the best player to play the game. While Jordan’s loyalists and the Kobe constituency won’t let that statement pass without debate, there’s no questioning LeBron’s status as one of the best best to tie up leather and laces. Speaking of which, the excitement around the next LeBron signature shoe (the Nike LeBron X) has been, as expected, growing furiously, but discussions have been sprouting in outer economist and retail buff circles in regards to Nike potentially releasing a basketball sneaker with an asking price of $315. Is the world ready for a $300+ basketball shoe? Although Nike prices its top-tier football boots in the $400 range out in Europe, the U.S. isn’t event close to sniffing that price…yet.
Let’s lay some groundwork: the Nike LeBron signature shoe was already the highest-priced Nike Basketball signature shoe at $170, and there have been reports that the Nike LeBron X (without Nike+) will retail for $180-185. The $315 price-tag you’re fearfully pondering is for the Nike LeBron X+ which features complete Nike+ integration – a technology that we at Sneaker News detailed and tested out several times before. Nike+ does nothing for the actual aesthetic of the shoe, and considering the Nike Lunar Hyperdunk and its Sport Pack offspring is separated by $110, you’ll basically be dropping a Benjamin and a few Hamiltons for a visually unnoticeable add-on. With that said, Nike+ technology is still one of the neatest things to happen to basketball shoes as a whole, a certain game-changer that does just that – changes the game of whomever straps on the shoes. To summarize the pricing, only the Nike LeBron X+ will run you $315 – the regular Nike LeBron X won’t stray that much higher than the current retail price of $170.
So is the world ready for a $300 basketball shoe? Even in today’s still-sluggish economy, consumers have shelled out close to $200 for LeBron’s sneakers without as much of an internal blink of the conscience, and that’s not even counting the extra dollars spent on mark-ups on special edition releases. Darren Rovell of ESPN reports that only about 50,000 pairs of Nike+ enabled LeBron Xs will be produced, which is just a fraction of the number of regular Nike LeBron X shoes expected to hit the market, so don’t expect an all-out war for the cheaper alternative – just your run of the mill Twitter RSVPs/raffles/wristbands and whatnot. The bottom line is that the target audience of LeBrons has thrown down the cash if the shoe is irresistible (the ‘Miami Vice’ edition of the Nike LeBron 9 Elite serves as the perfect example of how sneakerheads are ready to absorb a hefty price increase), but Nike+ is in fact marketed toward serious athletes who want nothing more than to improve their game. The overlap between both groups is certainly there, but the issue at hand is the price – not the shoes. In any case, the Nike LeBron X has yet to be officially launched, but you know Sneaker News will keep you on top of all those developments, so let us know what your thoughts are on a $315 LeBron X and let us know if you’d drop that amount on an upcoming release.
Ill pass on any shoe they price over 200. Lets be honest, these are $50 shoes at best, Nikes quality sucks. All they sell you is the sizzle, but no actual steak
Nike's gonna price themselves out the picture if they keep up with this. $170 for a pair of X's is fine. but if the Sports Pack im the Hyperdunk+ costs $100, why should it cost $145 for a LeBron?
$300 resale for a pair of olympic 6s isn't pretty either but you still buy and nothing comes with it. $315 is a bit high but you've got to look at what it comes with the nike+ tech that tracks your movements and stuff which is pretty evolutionary. Nobody complained when they lifted the price of the hyperdunks to $250 because they came with nike+ and why? because nike gives you the option to buy the reg or the nike+ and nike is doing the same with these shoes. my point if you have a problem with the shoes price don't buy it. and come on, once those "south beach" 10s come out you people will be all over them and no one will complain. I for one will be purchasing these because i think this is the best lebron model and its a dope cw and ive said that since i first seen them.
oh hell naw. lebron aint even all that for them to put a 300+ price tag. thats like jordan having a 500 retail price tag on his
This is a sign for things to change as we speak?! Nike has the right to raise prices when they want! But we also have a right as consumers to either stand up against such high prices or stand with Nike and say I'm buying no matter what! I know his sneaker will sell, no doubt! But will it sell out like retro sneakers from AJ and Nike?I highly doubt it!
Even AJ couldn't t keep up raising the prices of wack ass team jordan kicks by Melo, Wade, and CP3. This $300 will not sell out and if so I will apologize to all that reads this! But the only LBJ 10's that will sell for sure is the $180. In my opinion the regular CW isn't that great looking! The Gold medal and the Miami Nights are the only decent sneaker LBJ is putting out the rest aren't that great to be spending $180 plus! This $315 sneaker will be sitting on the store shelves with the rest of his elite collection! Nike is wrong for overpricing and we are more wrong for overpaying!!!
Personally, I don't have a problem with the pricing. 300+ is obviously a lot of money but look at what is coming along with the shoe too. You get some pretty amazing sensor technology (which I have tried out first-hand with the Lunar Hyperdunk+) which in my opinion is worth an extra 100 dollars or so over the sensor-less LeBron X. If you look at it as a 180 dollar, high performance, durable basketball shoe that comes with an OPTIONAL 120 dollar sensor, you would realize that this isn't that big of a deal...
Yet another way for Nike to separate the "haves" from the "have nots" These will not be purchased to ball in, nor will they be purchased for the Nike + technology. Most of the people that drop the $315 on these kicks will be doing it because of the exclusivity. The average everyday collector barely wants to drop $300 on a pack of sneakers, Less more 1 pair of ugly Lebrons. These are the I can afford these and you can't kicks.
The Lebron X = The Louis bag of sneakers?
Nike has stated them self they have discover new cheaper ways of constructing shoes. IE: make the shoes lighter by using less material w/o jeopardizing support (fly wire) like a bridge and structurally sound shapes (triangles) sooo the fu*&ing shoes should be cheaper!
I doesn't matter, I read the article on how Nike AND every other sneakers company have been raising prices from the past. No one in their right mind would pay $300+ for some shoes to ball in. Even if your the best hooper ever, i think $300+ is going overboard even if you wanna know how well you played and all that crap! In the article i read on Wall Street Journal about Nike wit thier $300+ Lebron X shoe and other sneakers it dawned on me that, sneakers now a days are like gas prices! Materials are getting more expensive to buy and we all know demand is high, so they have to raise prices! I dont agree at all with Nike, I remember the times when my dad would send me the hotttest retro out and me, my mom, and lil bro would go to footlocker and buy Nikes for Nice prices! And with this shoe they are testin the waters and when they see how these sell, they have two ways to go . . . Prices keep going Up or Start To Go Down! I know as a sane lover of sneakers i will NOT pay over $300 for retail price of sneakers, even if the regular release is around 170-180 ish ! It is shocking to know how much things change n a matter of a few years!
Do people still not realize that for each shoe that is released one will come with the Nike+ technology and one will not. Which separates them from 180 to 315. If you don't want to pay the 300+ then don't buy the ones with the technology! That simple! nike isn't stupid, they know a shoe that's priced a 315 won't sell out and then they are lossing money. The choice of what shoe to buy has been given to the consumers now, whether or not you want to ball in them(Nike+) or you just want to wear as a collector or average person(regular)
@tmsballer 180 or 185 is still pretty crazy for a basketball shoe in case you didn't notice...
Nobody else thinks this is crazy retail 300 so how much for resellers 500 to 800 on some LBJ, yeah I'll pay 300 if I couldn't get a pair for retail and I really wanted the shoe but sneaker heads don't want to drop 300 everytime. I knew the game was going down the shitter, we did this to our selves supporting resellers
plus i got several nike+ and lebron 9 off outlet stores. ima wait for these to hit these stores later. i can wait.
I don't understand all the hype about this, the hyperdunks and hyperdunk plus are a 110 dollar difference another 20 dollars on top of Lebron's shoes is nothing. I understand that the price is beyond high but so is all the nike+ gear. If you can't afford the shoes with the nike+ don't buy them, buy the ones for 180 or so. I feel this is being made into a much bigger deal then it needs to be. Just my thoughts. Also wasn't the Kobe 7 supreme system the most expensive retailing at 180?
People need to realize this is a different generation of the shoe game. Women pay anywhere from $500-$1000s on shoes like Jimmy Choo and LV. Nike will put the price on these because they can. And guess what.....people will buy these and they will sell out. Just look on eBay and how much people are paying for the South Beach, Miami Vice, etc. I'm not saying I like it, but I can tell you I'm not surprised.
@imkennyypowers757 @Dutch7 why wouldnt anyone be able to compare the two? They shoes! Idk how broads wear them expensive ass high heals that fuck up their body mechanics and cause pain, gimme a pair of lunars or air max/ jordans on a chick > LV/ monolo anything. u the fool if u pay hella money for someones name on a cheep shoe.
@Dutch7 Can't speak for women's shoes because I've never walked in heels to know if the higher end ones feel better -- but as far as men's shoes, the CRAFTMANSHIP is what warrants the high price of designer shoes. Nikes are made like shit. There are glue stains all over the place and sloppy paint, yet ppl still pay these stupid prices for them.
Pleaseeee be in outlet stores, cause that's the only I'm gonna afford them hahaha, freakin loooooove the colorway though.
@DragonLe These aren't just another colorway. These are his signature shoe that represent a lot including an Olympic Gold Metal. Don't get me wrong, I would love for them to hit the outlets. Wishful thinking.....I like it.
...people,who can afford to,will buy them.Its just that simple.And,they will sell regardless of the nay-sayers.
Hell to the NO! The shoes are ugly. Colorways (so far) are not inspiring. Never been a fan of a Lebron shoe. SO this is not a good step to draw in new customers. I'll pass, no regrets.
At least they give you the option of having Nike + tech or not. Still, they put a Jordan 11 price on a shoe that will make regular general releases, and the Jordan 11 isn't even worth 180 to me. Nike puts the most ridiculous prices on shoes that just aren't worth it. Like the PS Elites going for 250. They were just black/white and gold. Nothing special at all.
The South Beaches they release for this model will more than likely be ugly. To me the South Beach 8s are ugly too. But the hype will sell them.
I thought I was the only one who thought the Original South Beach Lebrons are ugly!
1. Too expensive 2. Nobody says anything when bitches drop $1000+ on Louboutins or Jimmy Chos 3. LeBron is my favorite player but this is kray 4. Fuck Nike
i grantee you none of the shoes dey release for this much will sell out or even sell one pair south beach colorway will sell due to hype but these are gonna be onsale to 170 before u know it smh kill ur self nike and lebron
Nike and Lebron are straight jerks and the only nice guy in the sneaker game is KD. He doesn't want Nike pricing his shoes over $100 since as a kid he couldn't afford to buy sneakers himself. Now thats class.
we are all here acting like this is big news 300 dollar pair of shoes. this is nothing new. at least these shoes have some sort of advanced technology in them and will be worn for a purpose. i invite any of you to step into the dress shoe section at nordstrom and take a look at the prices. better yet go to barney's in new york where you can buy $700 loafers. this is just mens shoes. imagine all the women out there with $300+ heels that have been worn a couple times. these shoes will sell and it isn't really a big deal. again, expensive shoes are nothing new.
The problem is that the past two lebron models have been $250-$300+ . . . at retail price! When people actually go out and buy these it gives Nike the green light that its okay to raise the price tag and we wont lose buyers for doing so! And then prices will continue to rise
naaaaa john you buggin
@JOHN ELWAY No, we made an issue about $200 retail price of SNEAKERS, which we should have not tolerated. Now with allowing such a hefty price, Nike/Lebron feel they should kick it up another notch...WHEN IN ALL HONESTY, $300 SNEAKERS ARE A HUGE DAMN DEAL AND HUGE NEWS! That's ridiculous, pretentious, and inconsiderate on Lebron's part. "WHAT!...You betta' gimme some sucky sucky with that for $300 dollaz...Some luv meh long time or somtin."
i actually dont care about a $300 shoe with built in computer chip that tracks your every move, the problem is how Nike will, for certain, make popular colorways available ONLY with the Nike+, and make the less popular, or "standard" team colorways available without the Nike+....i just hate how they are doing this to increase profit as there are for sure someone who are willing to shell out $300+ for a basketball shoe that they will never play basketball in. but i guess this is just business....
About only 3% of people would buy the shoe to play ball and the 97% of people buy Nike for casual use. Not even the people that buy to play ball would pay 300 it's not like that shoe will make you jump higher. And I know that Nike would put the hot color ways for the plus
Coming from a Futbol (Soccer) player, as myself, I've been paying way over the $170 mark for my cleats. And as much as I don't like it, I know I'm getting what I pay for. When it comes to cleats, Nike doesn't cut corners. They put the best material and tech into all their soccer cleats; so for me to drop nearly $200 every season for a pair of cleats isn't that bad. Because they last the whole season, and I can just save up for next season. But on the $300 mark debate, it's only for the Nike+. If you want all the information it gives you, you'll have to pay that. But, like a lot of us, we won't even touch the Nike+ edition. Only thing that would piss me off is they start making colorways exclusive to Nike+, like they did the Hyperdunk. That would upset me more than the price increase.
@Kip2MyLou You know they're going to drop exclusive color ways in only + editions. They wouldn't be Nike if they didn't. Now for some consolation, the Nike Kobe System Supreme only had 2 exclusive color ways in the Cheetah Xmas and super limited YOTD. Everything else came in the basic Kobe 7 model sooo there is hope.