Have you ever sat down and really thought about what goes into a sneaker collaboration? And not just any old run of the mill, see someone else’s trend and embroider your store’s name on it kind of deal. But the truly spectacular team efforts that define and push this industry forward — do you know the kinds of thought and effort that goes into those releases? Frank ‘The Butcher’ Rivera most certainly does, the former Concepts brand manager who prides himself on having created a shining career from nothing, much like sneakerhead culture itself. Frank lets us in on his eye for storytelling through sneakers, a bit more about the context of a single collaborative project and a few other unique tidbits in a trailer from the next round of Sneakerology Studio video you can see in full below. Let us know what’s your personal favorite Boston-born collabo and stick with Sneaker News for more insider info.