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Nike NYC Flyknit Collective

September 18, 2012 BY / 1

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What exactly is Nike Flyknit? Sure, we’ve detailed the specs and designs since the launch back in February, but Flyknit, to Nike, is more than what makes up a sneaker. It’s a directional movement toward a greater good, promoting sustainability while maintaining the benchmark of athletic performance that has defined the brand for decades. Nike introduces the Flyknit Collective in six cities, and today, we’re provided with an amazing first-hand view of the Nike NYC Flyknit Collective and the myThread Pavilion, built by artist Jenny Sabin.

Almost immediately, you can understand that her vision of Flyknit reaches down to the basic building blocks on the molecular level – almost like viewing cells through an electron microscope. This emanates her idea that each unit is in fact a building block for a structure with great complexity – much like the Flyknit’s complex form-fitting structure that begins with one single thread. Enjoy the experience below and check out the Nike NYC Flyknit Collective for yourself at Nike Stadium on Bowery.


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