While the chatter surrounding the potential departure of a signature athlete from Jordan Brand has settled a bit, we’re getting some interesting news regarding the opposite effect – the addition of a brand new athlete to the Jordan Brand roster. That player is a fellow ‘Michael’ in Charlotte Bobcats rookie Michael Kidd-Gilchrist; the second overall selection of 2012 NBA Draft enters a young and raw Bobcats roster and will certainly get the minutes to prove his potential stardom in the league, but it’s apparent that team owner and Jumpman pioneer Michael Jordan already sees the potential of MKG as he enters his first season representing an icon on his feet. Is this the beginning of a ‘youth’ movement for Jordan Brand, and does Kidd-Gilchrist have the chops to own a signature shoe? Let us know what you think of this latest footwear brand business-move and we’ll keep you updated with official announcements from Jordan Brand.
Jordan Brand Signs Michael Kidd-Gilchrist
John Kim
September 20, 2012
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
3028
Popular Sneakers
Popular Stories
Latest News
Air Jordan 4 SB "Summit White/Navy" Releasing March 2025
Nike SB’s crossover efforts with Jordan Brand led to the creation of the Air Jordan 4 SB in 2023, amounting to what many crown as...
by Sneaker News
28 mins
69
On Air Reveals Nike Is Sticking To What It Knows Best: Innovation And Creating Moments
The Nike Sports Research Lab is ground zero for Nike’s mad experiments before they hit market. Every comfort and performance-based foundation of Nike’s, whether it...
by John Kim
1 hour
470
adidas Fumbled Giannis Antetokounmpo By Not Offering A Contract To Thanasis
With so many superstar athletes acting as pivotal brand ambassadors for the industry’s major players, the signature basketball business has never been this competitive —...
by Sneaker News
2 hours
186
Loading...