September 25, 2012 BY Aaron Hope
Sneaker ads have evolved to the point where they either seamlessly blend into your web surfing experience, or absolutely captivate you to the point where DVRs seem unnecessary. But back when the printed word was at its peak, full-page ads in magazines used to be one of the most popular ways to tease a new release. Here’s a look at an interesting ‘collaboration’ of sorts from 2001, when mag ad geniuses Absolut got in on the sneakerhead craze before the Nike SB craze helped to usher in the current wave. ‘Absolut Obsession’ has the familiar Swedish vodka bottle shape in play as per the usual, but what’s so remarkable about this particular iteration is both that it’s crafted entirely in kicks, and that so many of them represent old school Reebok heat. Have a look at the full ad below, let us know which pairs you’ve owned and if you remember seeing this Serge Paulet photo in its first run. You can also check out a Nike collector’s re-creation of the classic ad after the jump as well.