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Nike LeBron X – Diamond Inspiration Video

October 4, 2012 BY / 6

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As you’ve no doubt noticed by now there’s a less-than-subtle inspiration floating around in the backstory of the Nike LeBron X. That inspiration would be diamonds, with the milestone tenth sneaker transferring the formation process of that precious stone into an extended metaphor for King James’ career. Nike just dropped a new video that’s a bit more explicit about said inspiration, in which LeBron himself explains recent colorways. The ‘Blue Diamond’ represents LeBron’s on court electricity, that type of stone being formed when electricity comes in contact with a diamond. The Heat away pair is the ‘Pressure’, representing the added stress of those frequent road trips. Finally the ‘Cutting Jade’ stands as a tribute to the Chinese art of cutting jade with diamond. Click through to check out the awesome vid that even includes a couple sneak peeks at upcoming colorways and let us know what you think in the comments below.


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6 comments
Kev Loco
Kev Loco

DAMN I want the Jades so fcking bad!

AljosaCikojevic
AljosaCikojevic

they didnt sell out yess means i can go n pic em up 

Steved23
Steved23

Dope ad. Nike's commerical game is always on point.

Da_Real_Big_Infinite
Da_Real_Big_Infinite

@AljosaCikojevic I wish they would release those cutting jades on a Thurs. But gotta go thru dat Saturday hassle & shit

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