EA Sports x Nike: Behind The Scenes

November 13th, 2012 by

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SN: What were some of the first shoes you worked on with EA and Nike?

CE: First Nike shoe I worked on was the Tim Tebow shoe. I had done some customized shoes for other reasons before then, but the first true shoe that Nike created was the NCAA Football 11 shoe.

SN: We’ve seen actual footwear being integrated more and more into sports video games to make things as realistic as possible. Are there any plans for EA to further explore the possibilities of incorporating player’s actual shoes and gear into the games beyond the kinds of things we’ve already seen?

CE: Yeah, I think that is always the goal. Making our games as authentic as possible is always a focus and the gear the athletes wear, especially the shoes, is a critical part of that. But it’s tough. If you look at how we make the games and how far out from release the games are built, it’s always well before Nike is finished with shoes. So we always have to rush getting the right shoes in the game at the right time. But as changes in technology occur we are getting the gap closed more and more every year. I think you will see even deeper collaborations in the coming years and the design playing field becomes more balanced.

Above: EA Sports Madden ’12 x Nike LunarTR1+ “Calvin Johnson”

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