EA Sports x Nike: Behind The Scenes

November 13th, 2012 by / 0

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SN: Most of the recent focus has been on football and baseball and using the Nike Trainer models. Will we be seeing any more basketball collaborations any time soon around your NBA games?

CE: Yeah, definitely. You tend to see a lot of collabs between us around football just because that’s where the energy started. We also make games around FIFA, NBA, and some guy named Tiger…so Nike might have some shared interest around those sports too! I can’t talk about anything yet, but you never know. Maybe sooner than later!

SN: Thanks to the Madden franchise, EA has long been a huge part of football culture. Now that Nike has partnered with the NFL, what does that mean for the possibility of more pro football-related sneaker projects with EA as a result?

CE: Nike partnering with the NFL is only going to ignite the things we do even more. Can’t go into anything more on this yet as we are in the middle of planning for next year, but our joint relationships with the NFL will bring nothing but more positive things for our shared consumers.

EA Sports Madden ’12 x Nike LunarTR1+ “Jerry Rice”

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Filed under: Collaboration Nike Huarache Trainer

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