November 14, 2012 BY Aaron Hope / 8
It’s not quite “I’m back” fax status, but Swizz Beatz‘ tweet “Officially [welcoming] back Shaq to the Reebok fam” is indeed a huge announcement. As recently as last November, Shaquille O’Neal’s eponymous formerly Starter-owned (which for a period was Nike Inc. property) brand was looking to make a comeback, but with so many milestones approaching 20th anniversaries (including the Reebok Shaq Attaq‘s 1993 retail debut) for the Big AARP, it only makes sense to bring him back to the brand with which he broke into the NBA. Swizzy showed off the Diesel’s first RBK signature in the OG Orlando home colorup; a style that especially in more human sizes looks so fresh it’s hard to understand from the images you’ll see below how bigman shoes ever got their spotty sales reputation. Things are looking strong for Reebok headed into 2013, so be sure to check back with Sneaker News regularly to find out what’s up next.
Tags: Reebok Shaq Attaq