Air Jordan IV – Original 1989 Catalog
“23″ is a significant number in the world of sports and footwear – a figure that is recognized and revered on a global scale. With 2012 serving as the 23rd milestone Anniversary for the Air Jordan IV, Jordan Brand embarked on an honorable retelling of the Air Jordan IV story by way of four incredible re-issues of original colorways. Beginning with the ‘White/Cement’ and ending with this past Friday’s ‘Black/Red’, the Air Jordan IV underwent a swift refresher and dominated the sneaker scene once again. As a tribute to the OG colorways, let’s take a rare look back at an original catalog from 1989, showcasing the Air Jordan IV.
Air Jordan Retros don’t have a hard time selling in stores, but back then, these amazing catalogs were presented by salespersons to vendors, detailing the new shoe and the accompanying collection of apparel. As it states, the Air Jordan is more than a shoe, but a lifestyle; for Michael, it’s the love of the game that keeps him at his best, and this photo-shoot of MJ hooping around with children at an urban playground displays how Jordan continues to be the benchmark of basketball excellence – by staying true to the game.
Cool that two of the kids guarding him on page 1 are wearing fire red and black cement IIIs (a transition from the old to the new in showcasing the IV). Nice post.
Even the socks were made different back then! Its funny I was born in the same year & month the Fire Red 4's were released in November 1989
The white cements u can almost see Jordan's footprint in the shoe! They look like if he makes the wrong cut his foot will blow out of the shoe! Lol I feel y'all on OG's but what's special to me in all the Nike print... Other than that I'll leave it at nice post!
I used to get these sent to my house as a kid. I would look through those things until the pages wore out, I wonder if I still have them floating around my bedroom at my parents house.
@bfresh89 Not funny..
@inTheNameofQuen yea i would like that jacket,but its true price too high for jordan clothing.sneakers is a different story.
@John2581 What was I trying to funny about?