Air Jordan IV – Original 1989 Catalog
“23″ is a significant number in the world of sports and footwear – a figure that is recognized and revered on a global scale. With 2012 serving as the 23rd milestone Anniversary for the Air Jordan IV, Jordan Brand embarked on an honorable retelling of the Air Jordan IV story by way of four incredible re-issues of original colorways. Beginning with the ‘White/Cement’ and ending with this past Friday’s ‘Black/Red’, the Air Jordan IV underwent a swift refresher and dominated the sneaker scene once again. As a tribute to the OG colorways, let’s take a rare look back at an original catalog from 1989, showcasing the Air Jordan IV.
Air Jordan Retros don’t have a hard time selling in stores, but back then, these amazing catalogs were presented by salespersons to vendors, detailing the new shoe and the accompanying collection of apparel. As it states, the Air Jordan is more than a shoe, but a lifestyle; for Michael, it’s the love of the game that keeps him at his best, and this photo-shoot of MJ hooping around with children at an urban playground displays how Jordan continues to be the benchmark of basketball excellence – by staying true to the game.