Red Bull Profiles Sneaker Customizer El Cappy

November 29, 2012 BY / 5

RATE THIS
0.00 / 5 (NO VOTES YET)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS
Loading...Loading...

“I’m Eric ‘El Cappy’ Lowry and I’m an artist . . . sneakers [are] my canvas.”

Red Bull is a master of marketing innovation, and following up on Felix Bumgardner’s ridiculous space jump, they turn to the sneakerhead scene for one of those win-win situations that’s raising all ships. The energy drink brand profiled Detroit-bred sneaker customizer El Cappy, whose standout designs have risen along with the street-level buzz surrounding custom kicks. Lowry credits Burn Rubber as an early inspiration, and the video switches from his monologue on one of their benches to a fast-forward look at a bold leopard pring Air Force 1 (of 1). Let us know who’s your favorite custom creator at the moment after you’ve seen the video in full below, and check back with Sneaker News for the best designs both official and otherwise.

 eBay Marketplace Logo "adidas Yeezy Boost 350 Oxford Tan"
view all 379 items on ebay
disclaimer
Loading...

Filed under: Collaboration Customs Promo

Tags:

5 comments
"C.E.O."
"C.E.O."

It ain't hard to create "exclusive" shoes even a caveman can do it lmao..... Just doin' what the swoosh should be doin'. C'mon Nike hire us customizers or else we'll keep designing and f****** up Nikes and J's hahahaha. #EVOLUTION

ryanamclaugh
ryanamclaugh

JBF Customs would be my favorite. He's got exceptional skills, passion, and creativity that rarely borders on tasteless or gaudy like most of these new "customizers".

J crack
J crack

I wonder if the paint ever starts to crack after time

"C.E.O."
"C.E.O."

 @thebeaner  @J crack That's why they're only used to be worn as "casual". Unfortunately, the paint does come off especially, on the "AIR trim" part. But one can always repaint it.

latest posts
Loading...
Load more posts

Popular Posts

635404

Here's How You Can Buy The Black Yeezy Boost 350 At Finish Line by Patrick Johnson

634944

adidas Confirms Yeezy Boost 350 "Pirate Black" Re-release For February 19th by John Kim

635304

adidas YEEZY Boost 350 "Pirate Black" Releasing On adidas Confirmed App by John Kim

635134

adidas Finally Announces The Next YEEZY Boost 350 Release by John Kim

635511

Jordan Brand 306 Yonge To Restock Don Cs, Air Jordan 11 "72-10", And Much More by John Kim

Top Categories

  • Select Category

Archives

Sneaker News Newsletter

Sneaker Archive

MENU