Sneaker News Top 30 of 2012
12 | AIR JORDAN IX KILROY PACK
From Air Jordan 1 to Air Jordan Infinity, a rich story is ready to be told. The plotlines are rooted deeply in calculated design and rich history, but the significance of 1994’s Air Jordan IX doesn’t come from the thrill of a Championship or a game-winning shot, but from the shock of Jordan’s sudden retirement from the NBA in October of 1993. The anomalous ninth Air Jordan hit stores when his loyal fans were unable to see him in action, but Nike, with the help of the creative masterminds at Wieden+Kennedy, made it absolutely clear that while Jordan was away from an NBA court, he wasn’t far from the sport of basketball. In early 1994, Nike launched what is considered to be the one of the most audacious and entertaining Jordan ad-campaigns ever created – and it was only aired once.
Steve Martin was featured as the primary narrator of a two-part investigative documentary that explored the identity of a magnificent, yet unknown, basketball player that was dominating the game at the semi-pro ranks. Rumors of this mystery man being the retired MJ in disguise began to swirl around and an audio recording that contained evidence of Michael admitting to faking his own retirement only heated up the controversy. In a pivotal moment in this titillating story, an unknown player named Johnny Kilroy suited up for the Bulls against the Hornets in a late December game, scoring 79 points in just one quarter. This “Popcorn Tape” proved to be damning evidence for Johnny Kilroy, as his true identity as Michael Jordan was finally revealed. The message of “Johnny Kilroy” was made clear by Martin, who eloquently stated that “Michael Jordan is letting nothing stand in the way of what he loves to do…and that‘s just to play basketball.”
Beginning in October, Jordan Brand embarked on an in-depth and ambitious retelling of the Johnny Kilroy saga by introducing the “Kilroy Pack” – a set of six Air Jordan IX colorways inspired by each of the fictitious assumed identities Michael Jordan took on in the infamous commercial campaign. To kick things off, a Johnny Kilroy Twitter account began throwing out cryptic messages and then hints regarding a scavenger hunt for free Kilroy-inspired gear. The growing buzz led to the release of the Air Jordan IX ‘Johnny Kilroy’ – the first of this exciting Retro-themed collection. It featured a Bulls-like color way of Silver/Black/Red and an embroidered ‘4’ on the heel, but what followed was a string of five more colorways inspired by the fictional teams and players – Fontay Montana of the Gulls, Bentley Ellis of the Crawfish, Calvin Bailey of Gary, Slim Jenkins of the Mystics, and finally, Motorboat Jones of the Billings Bandits. Each had its own team-inspired composition of colorways with tongue labels stitched with the respective player pseudonyms and their team logos printed on the sockliners.
Despite the fact that ten different Air Jordan IX releases hit stores in the last three months of the year, the entire Kilroy Pack was an outstanding success and quite frankly, a true sneaker collector‘s dream. It proved that great storylines could play as much of a role as Jordan’s winning legacy, and with such in-depth and unbridled attention to detail, many enthusiasts praised the Kilroy Pack as one of the best themed packs ever put forth by Jordan Brand. Looking back at all the specialty releases like the first “Defining Moments” Pack in 2006 and the “Old Love, New Love” Pack in 2007, it’s no mystery that the core consumers of Air Jordans certainly cherish this type of thorough memory jogging, and the Kilroy Pack is enough reason to be excited for future Retro releases inspired by the enduring history of the line.
i think the paranormans and the what the kobe should have been in the top ten but other than that this is a dog ass list
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avapkicks speaks blasphemy. Questions, Answers, any of the Pump series. I know this is only your opinion but damn.
I also feel some sort of way that the best release of a signature shoe all year wasn't featured by itself. The KD IV! I dislike every other KD except this one, including the KD V. These were incredibly made, had GORGEOUS colorways, and are the only low top basketball shoes I will ever hoop in because the fit and feel is INCREDIBLE. I can't see how the "Aunt Pearls" or "Gold Medals" weren't on this list representing in their own right! Besides ridiculously limited quantities, and thus leading to huge hype; I don't see how these wouldn't have made a top 15 list let alone a top 30. But hey, that's just my opinion.
Honestly my #1 release of the year was the "Paranorman" Foam. I have copped every limited release and general release foam since 97, and these are the only ones I haven't retrieved; and honestly, it's the one time I didn't feel cheated by either the company (Nike) or retailers as to why I didn't get a release of a particular shoe. It seemed to be an honest and fair raffle on twitter, that gave that patron an extremely well deserved prize for sharing a picture that directly linked to the theme of the product. I submitted plenty of "weird" childhood pics, but understanding that I might not be 1 of the 800 "weirdest" children captured in the world helped settle my disappointment. I haven't even mentioned the craft and beauty of the shoe itself. Next to the galaxy and metallic red it would be my 3rd favorite foamposite. The release was genuine, the theme and idea was genuine and the shoe was simply AMAZING! My favorite sneaker was the galaxy (My favorite sneakers have been foams since they released so I'm extremely bias), but the amount of BS i had to go through and amount of money I had to pay to purchase one pair to actually rock was ridiculous, even though I was and always am willing to do all sorts of waiting, and hours of lines to purchase releases. The paranormans were all positives about a sneaker and it's release, in a world where the "sneaker game" has taken a turn for the worse. It was a huge breath of fresh air on a very recently SUPER HYPED model of sneaker that ranks #1 all time in my opinion.
Personally i think the foamposite galaxies was the best shoe of 2012 not a huge fan of the yeezys anyway
Amazing pictures that showed off of the little nuances that made each shoe special. Overall this was a good list but I would not have included the Lebron X. That shoe still hasn't found its must have colorway. I can't wait until they announce the Black Friday and Christmas Jordan retros.
For real here. Not brand new but a lil shiny to sneaker blog, release thing. Is there any place like Hanon shop. On line or in our country? Why they do all those great New Balance colorways?
Stussy shoe is diffrent. But just in case they gotta slap New York on the back. No hater here I'm a fan of Supreme but enough New York. U dont rule the shoe world. Maybe it's Orgon?
i feel the PARANORMANS was a better FOAM than the GALAXY foams. that slime green on the bottom is better than the galaxys. the green slime smoke screen on the side is dope i mean, the galaxy was dope but i feel the PARANORMANS are better
@AljosaCikojevic galaxy foams are just as hyped homie
and too simple minded to grasp anything of good quality. Award for retros goes to Reebok for 2013, as of quality
u prob only buy retro jordans, soooo coooool. be like everybody else, nike is mind fucking u
You crazy, you not a real sneaker head if you think reebok dont make good shoes@avapkicks
@xavier987654321 its a few out there but their stock wont b that vast and the price will b super high
@Tuddy306 You should go back and start over (Kindergarten, first grade, etc.).
@Qubayza ur so right. Slap in the face. These company's think they can re-release crap and cause a craze. They're prob right. I'm sitn in a little row home w/ 18 yrs left til I own it. Has nuthn to do wit bein a knick fan, when I was a young buck I laughed that shoe. Rember bobo's.well they're back in blue and orange
@Qubayza Your entitled to your own opinion, but must not be from NY or if you did you must have lived under a rock back then. When the Ewings dropped EVERYONE under 25 had them back in the 90's. No internet ,no hype machine... just hard core Knickerbocker fans.
@IgotthatFIRE @Qubayza you are correct about that! i had the ewings back in the day and they was the joints to have in NYC! and that buzz came off of seeing people with them, not like how sneaks now a days are constantly pushed by the companies themselves! but to say ewings are trash you are seriously a rookie in this game