January 3rd, 2013 by Sneaker News / 69
Jordan Brand displayed its first bit of “story-telling” with the release of the Air Jordan IV “Cavs”. This celebrated release was a tribute to Jordan’s pure dominance of the Cleveland Cavaliers with an emphasis on the earth-shattering series-winning jumper known as ‘The Shot’. Colored up with Cleveland’s orange/royal uniforms of that era, this Air Jordan IV release was the first non-OG colorway to drop this year and was an instant hit at retail.
Filed under: Air Jordan