January 14th, 2013 by John Kim / 8
Some 1,500 local youngsters, a select group of media, and the extended Jordan Brand family gathered at the snazzy Cipriani Club 55 yesterday in NYC’s financial district for the Jordan Melo M9 ‘Lock and Launch’ event. The space offered up trials wherein attendees could test out Melo’s recently debuted ninth signature sneaker, a preview of some upcoming colorways (check out the ‘Year of the Snake’ here), and a viewing session for the first two episodes in the ‘Playing for the City That Made Me’ documentary series. Towards the latter half of the evening Carmelo Anthony hit the stage for a Q&A with Knicks legend Bernard King hosted by Sway of MTV fame. Up next, the musical guests kept things focused on the Big Apple, as French Montana and Fabolous both ran through their own quick sets that had the hometown crowd in a frenzy. Hit the jump with us to check out the Jordan Melo M9 ‘Lock and Launch’ event recap and stay tuned to Sneaker News for more shots from the floor featuring upcoming colorways of Melo and Jordan’s latest.