adidas Primeknit “The Process” Video

January 15, 2013 BY / 0

RATE THIS
0.00 / 5 (NO VOTES YET)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS
Loading...Loading...

“Knitting. It’s for grannies, isn’t it? . . . But what if robots could knit?”

adidas scored a huge legal victory in October when a German court overturned a previous ruling that prevented Three Stripes from offering their answer to Nike’s immensely successful Flyknit line. In this new promo video extolling the merits of the lightweight, breathable one-piece adidas adiZero Primeknit, you might get the sense that the cheeky futuristic narrative has a needling undertone aimed at Beaverton. Nike leads the industry in marketing through engaging ads and viral clips, though perhaps the full video you’ll see below suggests a shift when it comes to audiovisual customer engagement. That remains to be seen (just like whether we’ll need the Primeknit to outrun the robot apocalypse), but you can indeed get a sense of the process and its benefits after the jump.

http://www.youtube.com/watch?v=RYuPR2Jik2I
 eBay Marketplace Logo "Self-lacing Nike Hyperadapt" "adidas Primeknit"
view all 14238 items on ebay
disclaimer
Loading...

Filed under: Adidas Promo

Tags:

0 comments
New Videos

Subscribe to the Sneaker News Youtube Channel

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Nike Hyperadapt Self-Lacing Wear Test by SneakerNews

Classics Unboxed: Nike Air Max 1 "Amsterdam" by SneakerNews

Popular Posts

681973

Yes, The Space Jam 11s Has “Peaks” by Sneaker News

678245

The adidas Yeezy Boost 350 v2 “Black/White” Releases On December 17th by Sneaker News

682083

You Won’t Miss The Patent Leather With The Air Jordan 11 “Heiress” by Patrick Johnson

682226

adidas NMD R2 Debuts Tomorrow by Zack Schlemmer

682099

The Nike HyperAdapt 1.0 Is Already Demanding Insane Prices On eBay by Patrick Johnson

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU