• Home
  • Magazine
  • FEATURED
  • jordan release dates
  • sneaker release dates
  • categories
    • LeBron 12
    • Air Jordan XX9
    • kd 7
    • Roshe Run
    • Jordans
    • Kobe 9
    • Adidas
    • Just Released
    • Upcoming
  • air jordan history
  • nike sb archive

Nike Basketball “Count on Kobe”

January 17, 2013 BY / 1

RATE THIS SHOE
0.00 / 5 (NO VOTES YET)
RATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOE
Loading...Loading...

What are the things you can count on the most? Air Jordan retros selling out? Sneaker News keeping you up to date on the current events of the sneaker world? Howbout Kobe Bryant showing up to every game and playing his heart out on the floor? This new Nike Basketball spot from the just debuted ‘Count on Kobe’ campaign touches on that last element, mentioning a bunch of things that a lock in life (including Kobe and his consistent beast mode). Check out the awesome ad after the jump and let us know what you think in the comments.


Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.

That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.

“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”

The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.

The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.

Nike Basketball partnered with Wieden + Kennedy of Portland, Ore., to create the film. Award-winning film editor Angus Wall directed and edited the film; he also edited previous Nike Basketball spots “Celebration” and “Black Mamba” in collaboration with Bryant.

The film will air live today during the Los Angeles-Miami game, one of the most anticipated matchups of the season. The campaign will also air across national entertainment and sports networks through February including ESPN, ABC, TNT and NBATV.
YouTube Preview Image

 eBay Marketplace Logo "Foamposite Red October"
view all 339 items on ebay
disclaimer

Loading...

Filed under: Kobe Promo

Tags:

1 comments
Jonathan Broder
Jonathan Broder

like it but we need a black mamba returns by rob rodriguez for ASG weekend! 

latest posts
Loading...
Load more posts

Popular Posts

Sneakers Releasing This Weekend - April 25th, 2015

Sneakers Releasing This Weekend - April 25th, 2015 by Patrick Johnson

Yeezy Taught Them Well: Upcoming adidas Sneaker Resembles the Yeezy Boost

Yeezy Taught Them Well: Upcoming adidas Sneaker Resembles the Yeezy Boost by John Kim

Air Jordan 7

Air Jordan 7 "Barcelona Days" - Release Reminder by Zack Schlemmer

Air Jordan 11Lab4

Air Jordan 11Lab4 "Black" - Release Reminder by Patrick Johnson

Weekend Releases Postponed on Nike.com and Nike SNKRS App

Weekend Releases Postponed on Nike.com and Nike SNKRS App by John Kim

Top Categories

  • Just Released
  • Nike Air Max
  • Nike Air Force 1s
  • Nike SB
  • Air Jordan
  • Basketball
  • LeBron
  • Adidas
  • Running
  • Collaboration
  • Nike Retro
  • Upcoming Sneakers
  • Skate
  • eBay
  • Lifestyle Sneakers
  • Featured

Archives

Sneaker News Newsletter

Sneaker Archive