John Kim 
At one point, Reebok was the ultimate footwear powerhouse, owning the rank as the #1 athletic footwear brand in the world. That was back in the 80’s, but since then, a steady decline in creativity and design combined with Nike’s steady dominance in all aspects of sport/exercise has led to a new phase of the brand – that is, being completely owned by another. adidas, of course, purchase the brand for $4 billion in 2006, and after what seemed like nearly a decade of silence, Reebok’s made some noise in the Running/Training category with with Zig, Realflex, and ReeTone (and their popular bootylicious adverts) – as well as a complete overhaul of Reebok Classics.
Still, Reebok has yet to experience any rapid growth. In fact, their U.S. market share decreased from 8% to 7%, but that’s because the brand lacked a true highlight that enabled it to compete with higher-priced shoes from other brands in the category. The Reebok ATV 19+ changes that thanks to its funky design inspired by a Reaction Ball (used for hand-eye coordination exercises), and with its knobby outsole design, the ATV 19+ is truly an all-terrain athletic shoe. With MMA superstar and actor Quinton “Rampage” Jackson behind the shoe, does Reebok have a knockout blow in the works? The Reebok ATV 19+ is set for a release in February at a retail price of $140, so check out the images and video below and let us know what you think.
Photos: complex/fastcompany
