Detroit Rubber – Episode 1: Finding “Encore” IV’s for Prince Fielder
January 29th, 2013 by Brendan Dunne | 5 comments

Ever wonder about the goings on behind the scenes at one of the world’s top sneaker boutiques? The new series Detroit Rubber should help you out, the show bringing you into the life of Rick and Ro of Burn Rubber fame. This first clip follows the two as they attempt to track down a pair of the prized Air Jordan IV ‘Eminem’ for Prince Fielder of the Detroit Tigers. Continue reading to check out the first episode in the series (which culminates with the experience of a very special guest) and let us know if you’re feeling Detroit Rubber.








Sooooooo, two bats (maybe game used, maybe not) for a ~$10,000 shoe. I gotta think Prince now has an "I owe you one" to the Eminem camp.
Loved the vid and the whole "sneaker hunt" premise. Looking forward to more.
get a free pair of encores & meet shady... sounds like a good day to be big prince
Ahh yeah,, Detroit, my city my people my home!! Diggin the video. Shout out to all ya Detroiters out there!! I will definitly be visiting Burn Rubber Detroit real soon since its in my backyard!! We need more sneaker stores like this around! Burn Rubber Detroit has my support!!!
I'm pretty sure he should be able to find a pair with the type of money he makes. Just reach out to some of the JB athletes
I wish i could have a pair of these 4s as well as the UNDFTDS. Man... Princeis awesome tho