ESPN Presents: “The Jordan Brand”

February 12, 2013 BY / 6

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ESPN continues to pay homage to Michael Jordan in the build up to his 50th birthday. This time around they drop another video that touches on the legacy of Michael Jordan’s initial deal with the folks at Nike. The quick clip relays just what a massive business Michael Jordan was during his prime, as well as the extent to which his Nike deal permanently changed the sports marketing landscape. Hit the jump for the ESPN video and stay tuned to Sneaker News for updates on any further Michael Jordan birthday celebratory spots.



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Filed under: Air Jordan Promo

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6 comments
dsuaveallday
dsuaveallday

If It wasn't for the Retro models... Thank Tinker.

Chris Sneakerhead
Chris Sneakerhead

*Air Jordan 3 Retro '88* I got a few pairs left. Size 9, 10, 10.5, 11, 12, 13 etc. E-mail me at chris_sneakerhead@hotmail.com

gotjordans
gotjordans

he's the grandfather of men's sneakers! LOL

Sole_2_Sole
Sole_2_Sole

Mannn fuc spike, this dude been riding MJ dick for the longest. GTFOH

bJWALKINrivers
bJWALKINrivers

 @HeGotShoeGame well when they have a relationship that created even more hype through commercials in the 90s i believe that he can do that...who hurt you?

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