391736

adidas Unveils BOOST

adidas Unveils BOOST

Adidas Boost

Can the game be changed? One brand certainly believes so. This morning, adidas hosted a global media event in New York City to unveil adidas Boost – an entirely new cushioning system that maximizes energy return with a newly engineered material called Boost. Over 90% of the industry uses EVA Foam for cushioning, but adidas has created something lighter and softer that kicks back equal amounts of force so no energy is wasted. adidas’ new running segment called Energy Running will feature BOOST and will be used through its future running products through 2015 at the very least. Continue reading for a detailed gallery of the adidas Energy Boost below and stay tuned for a global release on February 27th.

Adidas Unveils Boost Cushioning 003

Adidas Unveils Boost Cushioning

Adidas Unveils Boost Cushioning 010

Adidas Unveils Boost Cushioning 013

Adidas Unveils Boost Cushioning 001

Adidas Unveils Boost Cushioning 008

Adidas Unveils Boost Cushioning 002

Adidas Unveils Boost Cushioning 012

Adidas Unveils Boost Cushioning 005

Adidas Unveils Boost Cushioning 004

Adidas Unveils Boost Cushioning 006

Adidas Unveils Boost Cushioning 007

Adidas Unveils Boost Cushioning 015

Adidas Unveils Boost Cushioning 009

Adidas Unveils Boost Cushioning 014

Adidas Unveils Boost Cushioning 016

Latest News

The Nike SB Ishod 2 Blows Up In "Bubblegum" Pink

Spring is here and skateparks are about to become packed with folks looking to put new hardware to the test. In lockstep with the footwear...

by Andrew Rizzo 23 mins
20

The New Balance 1000 “Silver Metallic” Is Officially Debuting In April

Though information has been meted out on a limited basis, one of this year’s biggest open secrets is the importance of the New Balance 1000....

by Matt Varga 53 mins
158

The adidas AE1 From The Insane Dunk Is Dropping On April 4th

If you’re into basketball, you’ve probably already seen Anthony Edwards’ insane poster dunk on Utah’s John Collins a couple weeks back. And if you’re into...

by Andrew Rizzo 1 hour
100