Designed to Move: Nike & Michelle Obama

February 28, 2013 BY

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Nike is teaming up with First Lady Michelle Obama in an effort to help the kids of America get involved in physical activity once again at school. Mrs. Obama will get together with Nike CEO Mark Parker and superstar athletes including Serena Williams, Allyson Felix, Bo Jackson, Sarah Reinertsen, Colin Kaepernick, Ashton Eaton, Gabby Douglas, and Paul Rodriguez for a major announcement regarding the new Nike-backed initiative today at 12 noon EST out in Chicago. Check out the accompanying video right after the jump that introduces the Michelle Obama/Nike plan and watch for the big reveal to go down today.



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