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NikeStore Introduces “Save A Spot In Line” for High-Demand Releases

March 29, 2013 BY / 25

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The Nike folk are continuing to show that they’ve got their eye on how limited product is sold at both the online and instore levels. The latest change to their system is one that will impact the checkout process for coveted items on Nikestore. If you’re trying to purchase a high demand item, you may get hit with a message saying “WE SAVED YOU A SPOT IN LINE!”, which basically means “Do not refresh or close your page, you still have a chance at purchasing this pair so stick around and we’ll let you know if they’re sold out”. Presumably this system will put you as the next in the line to grab the shoe should someone else closeout or cancel their order. Click through with us to get the info straight from Nike and let us know if you like the update.


via NIKE
For select high-demand products, you may receive a message that states: “WE SAVED YOU A SPOT IN LINE!” after you click to add the product to your cart.

This message means you’re in line for the product but does not guarantee availability. Keep the window open and don’t refresh your screen. If you close the window, you lose your spot in line. Your wait time may vary.

If the product becomes available, it will be added to your cart and reserved for a brief period of time. We recommend checking out and completing your purchase right away.

If the product is not available, you will receive an “Out of Stock” message, which means the product has sold out.

Filed under: NikeStore

25 comments
makoscott
makoscott

With a "bot" nobody is getting them on line.. Jack asses are selling them for 20 bucks, no wonder it's all f-ed to hell..

boodle81
boodle81

No matter what Nike does to help the process of getting kicks, the consumers( sneakerheads mainly ) will continue to complain about something and that's a fact.

Sneeky
Sneeky

My message to Nike:

Based on historical sales, FLOOD THE MARKET!!!

Say for example, Lebron X Corks, manufacture 10 million pairs!!! (I'm exaggerating to make a point)

Do not make press releases they a limited quantities, tell the consumer public it's a general and UNlimited release.

This is less agonizing for Nike and for the public, this is a win-win common sense proposition.

FLOOD THE MARKET!!!

UMDCollegeGirl
UMDCollegeGirl

This actually worked for me this morning on Nike.com for the Easter Kobe 8's. People can't expect to jump online the minute the shoes release and think that they are going to get them though. Sneakers are just hot right now so I wake up early and put in the work to get what I want. Enough of the complaining it's just how it is now.

vphili
vphili

Its impossible to order online...shoes sell out in SECONDS..literally.  Id click the add to cart button the second i see them available and theyre already sold out...every damn time..gotta go to the stores from now on

MareElhadji
MareElhadji

How often does someone not checkout tho

HDIZZLE
HDIZZLE

This is a joke, I tried to get Kobe's this morning from NDC and this message is still on my screen. We all know it sold out very quickly. this looks like Nike is trying to do it like Finishline. 

walthagen
walthagen

on NDC,  i am still in line for the kobe easter. 

that release was more than 8 hours ago. 


QKicks
QKicks

The harder it's is to get the more ppl want if everybody could get it they won't sell out. they'll be in Woodbury Nike outlets sitting

newsouth912
newsouth912

MAKE MORE SHOES = MAKING MORE MONEY. Am I missing something?? Why don't they just produce more shoes?

DrSwoosh
DrSwoosh

Great... problem still not resolved.

NickBar
NickBar

@MareElhadji i got a pair of retros 88 last week...wanted 11.5US and the link opened the UK site..so i got 11.5UK..paid them..after 10 minutes cancelled...(thank god i found them in local store the other day ;p)

HDIZZLE
HDIZZLE

@walthagen Nike really needs to look at the other companies process  (i.e. Finishline and Eastbay) I know we dont all get them every time but, I never get on NDC. All that money and they can't hire a decent IT dept?

metaleggman
metaleggman

@QKicks So you're essentially saying that everyone wants rare shoes, not necessarily shoes that look good or they like?  So everyone is essentially a hypebeast?  Okay, that's what I thought.

QKicks
QKicks

The harder it's is to get the more ppl want if everybody could get it they won't sell out. they'll be in Woodbury Nike outlets sitting

_DFrance
_DFrance

@QKicks that's just not true man. You think a pair of bred 11s would ever make it to the outlets? They released in December, sold out in seconds. FULL restock 3 months later, sold out in seconds and there were still thousands of unhappy ppl that didn't get a pair. The demand faaaaar exceeds the supply.

QKicks
QKicks

@metaleggman @QKicks it's it about being limited its about the most advertised shoe will sell out for example looked at how many times sneakernews posted about the toro 4s

QKicks
QKicks

@_DFrance @QKicks in NYC the restock most places was raffled so ppl still didn't get a good chance to get a pair. Making pairs for every one is stupid in my opinion. That's not a good selling point. if every single person could get a pair that would be nice but it takes out the excitement of having it. If every one had a pair the sneaker wouldn't be talked about everyone wouldn't run out to get it. Low supply keeps the crowds bigger and the hype bigger and that's what Nike wants



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