April 11, 2013 BY Brendan Dunne / 79
At least some of the success of Reebok’s current comeback can be attributed to the various celebrity co-signs of their sneakers. Southern rap behemoth Rick Ross has been one of their champions up to this point, but it looks like Reebok has decided to end that partnership on the heels of the “date rape lyric” controversy surrounding the MMG frontman. While no official statement has made, Reebok has commented to let the public know that their partnership with Ross is coming to an end. Are they making the right move with this one? Let us know if you think Ross deserved to be dismissed and hit the jump with us to see what Reebok had to say about it.
Reebok tells TMZ “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”
Reebok goes on: “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
Tags: Rick Ross
YOU AINT EVEN KNOW IT... Hahaha... Wat a joke, ITS LYRICS PEOPLE. DONT TAKE IT SO SERIOUS. Eminem told u dat after his 1st album.. But I'm sure Nike will sign him soon enuf...
I really don't care if they drop him or keep him. Keep him pay him drop him they still have to pay him because of the contract he signed so no matter what he's getting paid
What company is my favorite rapist Kobe sponsored by...? Oh yeah, Nike. Rick Ross would fit right in.
I think Reebok made the right move. In business you have to be smart with whom you associate yourself with. Even though it is clear that Ross isn't speaking for Reebok, it cast a bad light on the brand. These endorsers need to start thinking before they just spew out lyrics without thinking about the consequences. I haven't heard the song and have no intention of doing so but I can imagine it must have been really bad if it causes you to get dropped by a company.
They only made that move because of the public uproar the lyrics brought. And that decision was pure Bull! I guess "Date Rape" is clearly worse than "Murder", and thats what 90% of rappers rap about. No Uproar about that though.. Forget Reebok.
UOENO im still putting a molly on her champagne, im going to take that home and enjoy that and she aint even gonna know it...bitch should know not to drink from my cup...
Even tho I don't listing to Ross music, its fucked up to see an African American loose money (Even if he's rich) because of misunderstanding lyrics from an urban culture.. things like this makes hip-hop the way it is now (trash) because it seems there no more freedom of speech. P.s I watch the protesters video its 100% white people was there who prob don't even know Ross real name muchless his music.. & its not a racist tip I just speak the truth.
@Nikola_Tesla Even he saw this coming.
@jhoward how is ross "doodoo", he has still to this day one classic mix tape! his albums all sold and went platinum. he has rap songs that can still be played right now even though they are 2yrs old. you sir dont listen to rap! you probably think chief keef is the truth! looking at his work in the past few years it looks like ross has been successful to me, so if being one of raps top stars means being doodoo then i guess ross is the shit
@bubblegoose yea but mcdonalds and nike did drop kobe for a while. i dont know if mcdonalds picked him back up, but you got a point!
@jrlemons3 listen to the song! the concept of the song is to talk about shit, that you aint know! the HOOK of the song goes "you aint even know it". its bragging about shit and saying you aint even know it, but its just lyrics and its not a bad song.
@JBracs OK RAPIST
and i am going to drop a few more gems on you about rap and rape lyrics! ice cube had a song called "getting fucked with no vasaline" that was talking about rape and raping a man, two live crew, iced t, biggie smalls, and many other TOP rappers had questionable lyrics about woman and date rape but nooooooooooooo one took a stand about this, its just that he represents and has a major deal with a shoe brand! ross talks about bussing guns, selling keys of drugs etc but nooooooo one took offense to those lyrics, but the man made a quick 8 bar lyric and its all hell! rebook played themselves and who ever had the idea of getting rappers to endorse sneakers should be fired at rebook, because they didnt think it thru enough.
you don't know the history of rap! rappers have been saying shit like this for years! its just that rick ross is one of the top rappers right now in the industry and they choose to spot light his rhymes. rappers been rapping about woman and drugs for years, i heard worse that what ross said, but where was the protest and outrage in that? plain and simple only reason why he got dropped because the white audience didnt approve of his "freedom of speech". because in the black community my community we just know these are just lyrics and he is not saying or instructing people to go out and date rape a female. where are the black churches at with their protest? where is the naacp stand? like i said it only a big deal because the white audience didnt approve. this isnt new in rap! rappers been rapping about shit people dont approve its a fact that he is a top star, has a deal with a sneaker brand. fyi where is protest about lil wayne lyric on futures track karate chop remix, where he says "beat the pussy up like emmett till"? i dont see these same protesters in front of supra headquarters protesting that
@gb_pdx idec anymore dude, I spoke my facts already.. you just don't understand nothing by your comment.
@iamromierome There is no misunderstanding of the lyrics. Rick Ross can say whatever he wants Reebok didn't take away his freedom of speech.
@iamromierome STOP PULLING THE RACE CARD YOU IDIOT, ALWAYS GETTING BUT HURT AND CRAP
@iamromierome STOP PLAYING THE FUCKING RACE CARD YOU IDIOT. ALWAYS GETTING BUT HURT AND SHIT
@iamromierome 80% of the rap audience is white. Stop defending another rapper who says dumb shit in his songs. Rick Ross is a terrible rapper along with most of the rap out today. He needs to lose some weight and get a real job at something he is actually good at. #keepinitreal
@dopeman978 @jhoward Was just looking at a best 30 rappers in their 30s article, and Rick Ross is above people like Big Boi, Andre3000, PushaT, BunB, TI, Mos Def, Killer Mike, Talib, and more. How does something like this happen in any universe you ask? Ross is just very mainstream and commercial and that is how you make a lot of money and end up near the top of lists you certainly don't belong in. His music isn't doodoo, but it's close imo. But if you like his music, than respect to you for speaking your mind.
@jhoward so you're not copping the shaq attaqs then?
@dopeman978 Come on, man. "No vaseline" was a metaphor for being mistreated in the rap business. Ice Cube didn't make a song about rape, he was 1) saying the rest of NWA were getting cheated out of money by their manager and 2) dissing Dre, Eazy E, and Ren by suggesting they were having sex with each other. That's battle rap stuff, not the promotion of rape. Look up the lyrics.
@dopeman978 These are the saddest comments I've read in this forum to date. I dont know what you think Hip-Hop is, but you condoning this MF's date rape lyrics is just sad. Context, do you know what "context" means? "The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood" "I put a molly in her drink she ain't even know it, took her home and enjoyed that she ain't even know it". No room for ambiguity there.
I don't know where you come up with this bullshit about Reebok dropping him because of white people. As far as I know Black people have sisters and mothers like everyone else. And while a lot of rap is usng metaphors and /or describe extreme behaviors. The point for this was to make it sound like a cool thing to do, as cool as doing shots of Patron. You know that.
And to be clear... I like Rick Ross, it's beyond fucked up that he thinks this this shit was cool. And even worse that he thought he wasn't talking about rape. The only way somebody can co-sign this shit is if they done shit like this or thinks its a good idea. LETS BE CLEAR, IF YOU DRUG A GIRL WITHOUT HER KNOWLEDGE AND HAVE SEX WITH HER WITHOUT HER KNOWLEDGE THAT'S RAPE. IF YOU DONT KNOW THAT YOU ARE A FUCKING SAVAGE.
@dopeman978 yeah like biggie talking bout fucking a girl and throwing her over a bridge. i cant stand this new age of political correctness. there have been much worse things said in rap music. starting to remind me of all the protests of death row records back in the day
@dopeman978 Actually there was displeasure about the Waynes Emmet Till reference. So much so that they were talking about boycotting his album. It just didn't get as much attention. He has some endorsements but I don't think any are on the level of Reebok.
@dopeman978 Don't know if its a race issue or not, nor do I care. I'm all about Equality, but other than that I Strongly agree with your comment above. Very True.
Dude who's pulling the race card. We're terribly sorry that you're not a black person and knows about rap, white people know about rap too but you can clearly tell who on this forum Is following the propaganda from the protesters and don't know about rap as much as I don't know about heavy metal
@Paulochenko nobody's tryna be racist its facts its 100% of people in the protests video protesting for the wrong reason. Plus wtf does "ALWAYS GETTING BUT HURT AND SHIT" means? Your so ignorant & feening to broadcast your dumb opinion you typing what your doing fag #fuckoff
If 80% of the rap audience is white that's like saying 80% of country music audience is black think about
@TheShoeWizard If 80% of the rap audience is white, what the fuck do black ppl listen to? LOL... pure jackass.
@TheShoeWizard 1st off I'm not defending Ross I clearly said I don't listing to his music its just if me or anyone else is at the peek of there hustle & someone or "people" trying to knock me off for misunderstanding.. 2. Rap & hip-hop is two different things & hip-hop is definitely not 80% of white people (smh) 3. Ross is trash point blank he's an entertainer not a rapper, so far him loosing out of wack ass Reebok is stupid because hes entertaining the people who likes the music he makes like people that actually do the things he "raps" or people who just like the boss shit or that luxury, dieing to live the image he paints! #keepingItRealer
@TheShoeWizard @iamromierome Not to be racist but if you pull over a white person and ask what kind of music they listen to it's probably not rap. On the other hand rap is supposed to be an expression of feelings like any other genre and just talking about money and other stuff that people can't relate to is why hip hop is getting to be trash. The beat may be nice but the lyrics are not. I don't think what he put in the song is right even if it was lighthearted and Reebok could care less because Tyga and Swizz Beats are still there.
@dopeman978 you are absolutely right. those people who protested know for a fact they don't even wear Reeboks. What a joke. Why u gotta try and fuck up a man's money cause some words he said hurt ur feelings? its some real greaseball shit
word! biggie had some line off his "ready to die" album where he said "i like em young with no grass in between, nah mean". talking about how he like young girls with no pubic hairs aka minors. c'mon now, this isnt new in rap and to me reebok played themselves. how you expect a rapper who raps about sex & violence not to say some shit. smh. bad move by reebok! and what about tyga dude has a adult film out, and the porno industry has noooooooo respect for woman lol. where the outrage in that
@jrlemons3 the family of emmet till was not happy, but thats what rap is, its about catching lines and METAPHORS. thats what good rappers do, use thought provoking metaphors to paint a picture in your mind of what they are saying. as brutal as emmett till story is, when i hear that metaphor i can draw a picture in my mind of what he(wayne) is trying to say. thats what good rappers do
@JFresh_136 No, that's a stupid thing to say. Think about it.
@JFresh_136 You put it very properly there, JStale. Do you realize that if less than 100% of black people listen to rap (which is what I assume to be true), then fewer white people are required to be 80% of the rap audience?
I think I could only argue that more white people were on welfare than blacks IF more white people were on welfare than blacks. (I couldn't care less whether or not that were actually true so don't get your knickers in a bunch over it). The point is, there is a difference between numbers and percentages. Don't take it so personally if a higher percentage of white people make up the rap audience. Or, if you must take it so personally, perhaps you could take comfort in the thought that the percentage of black people that listen to rap is higher than the percentage of white people that listen to rap. That's a completely different idea, and how I assume people have been interpreting this train of not-much-thought. Now stop being such a jerk-off.
@JFresh_136Did anybody ask anybody to get so stupid? Did I ask YOU if anybody asked me. I'm not defending the original statistic posited by whomever. But someone else implied that it is impossible for 80% of the rap audience to be white as if that doesn't leave any room for a black audience. THAT is preposterous. Oh, I like the way you quote the word math as if it's some imaginary thing. Stop being such a putz.
I only did that because they're both the same point. And skin color doesn't matter if you read what I posted because it's culture. Each person has a culture to them. People can deviate from their culture, no problem. But my comparison is interpreted by those who actually get my point and I really don't think you get it. It doesn't matter what the topic is comparisons are made so you can illustrate a point now.
@JFresh_136 Thanks bro. Good points.
@JFresh_136 Yes people listen to whatever music they enjoy. The color of their skin does not predetermine what music they enjoy listening to. That being said, you also cannot compare being on welfare to what music people listen to.
Ok , I'll be the one to put this properly. Not all white people listen to country music, not all Latinos listen to reggaeton, not all Jamaicans listen to reggae ( I'm Jamaican so don't tell me different) and I'm black and not all blacks listen to rap/hip hop. You can argue that since there's more white people in America that 80% of rap's audience could be them. But look at welfare for example. You can say more white people are on welfare than blacks because there's more whites than black. But that's not true in reality. Can you see my point? And being on grammar patrol is pointless that's like going on twitter and correcting people, find something better to do.
@TheShoeWizard The peak of ignorance is when you're shallow and ignore everything around you bcuz your mind is feeble.
@HighTuned_1 Actually the peak of ignorance is when you ignore facts and logic and offer your opinion in their place.
@TheShoeWizard How classic is this. A Carlton wanna be. This wouldn't be America without opinions, now would it? You're so shallow bro, grow up. Bcuz someone doesn't speak with proper grammar you assume they're not educated? Now thts ignorance at it's peak.
@JFresh_136 He only got statistical to show you and the other naysayers that it is very possible for 80% of the rap audience to be white. But as usual you think your ridiculous opinion has any bearing on facts and logic. CLASSIC.
@TheShoeWizard I been graduated high school buddy. You're trynna get all personal bcuz you're wrong. Lol, is everybody accounted for in those "facts and logic" NO. Plain and simple. HOW AM I STEREOTYPING??? ITS THE TRUUUUTH! You're probably not use to taking an L, seeing as you went to sleep, woke up, blew my email up, and replied. Get a life. And exactly @JFresh_136 a fuckin' census for music. LOL
@cosmonaut Facts and logic. I wonder what HighTuned is gonna say now.
Did anybody ask you to get statistical ? Just because your "math" is correct go survey 156 million white people or whatever about the music they listen to. Only some white people mostly young listen to rap Jesus Christ
In 2010, the US population was nearly 309 million. Of these, nearly 224 million were white and about 39 million were black. If we assume that 100% of black people listen to rap (39 million audience members) and assume that they comprise of the remaining 20% of the rap audience, then it is entirely possible for 80% of the rap audience to be white because this only requires about 156 million white people. That's math.
@TheShoeWizard How am I stereotyping us even more? Hip Hop IS the main selection for most of us. Me myself, I enjoy 90's Rap over any of this. But go to any black neighborhood, home, or block. Most of the time, its music like Ross' playing. You're lacking in your own culture bro. Suck it sideways.
@HighTuned_1 Lmao!! I really wanna know too..