April 17, 2013 BY John Kim / 4
Is there a connection between the captured moments of your daily life to a pair of sneakers? Nike iD seems to think so. Nike just launched Nike PHOTOiD – a new online program that enables you to commemorate these moments into sneaker colorways powered by Nike iD. Once you select a photo, Nike PHOTOiD applies the proper colors from the images in your Instagram account to create adapted colorways onto the Nike Air Max 1, Nike Air Max 90, and Nike Air Max 95 – all using colors currently available for Nike iD. Maybe that one special moment, like a marriage proposal or a stunning piece of street art, will compel you to remember that moment forever in sneaker form! Check out Nike PHOTOiD right now to get started.
NIKE just trying to stay on top of their marketing game. Do you understand how many kids and their friends would be on here creating "artistic photos" of their ids? lol I might play with this after work LOOL