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April 18th, 2013 by John Kim / 15 c
Dwyane leads the Li-Ning Way of Wade in the right direction
Dwyane Wade did more for Li-Ning in seven months than what he did for three years for Jordan Brand. Two over-the-top ad campaigns with D-Wade a spy and a ghoulish entity in a nightmare couldn’t really do much for the Jordan Fly Wades, but his gung-ho approach with the Li-Ning Way of Wade has sneakerheads impressed and in anticipation of a release. Of course, Wade’s enthusiasm with his new shoes is directly tied to his involvement with the brand, but it’s clear proof that the player behind the shoe plays a major role.
Tags: NBA Feet