Sneaker News Talks Nike Basketball Elite Series 2.0 with Designer Leo Chang
When Nike Basketball unveiled the initial Elite Series last spring, a lot of eyebrows were raised in response to the high pricetags, but upon examination of what you were getting for your money, it became clear that these shoes were packing some next-level performance features. We sat down with designers Leo Chang and Jason Petrie prior to the release of the first Elites to really delve into what made the shoes so “elite” and why the product justified the hefty pricepoints. As we learned, every tiny detail of the shoes are analyzed, considered and upgraded using materials and technologies that could never make it onto the in-season models because of their high cost. The Elite Series lets these designers loose to do all the things they’ve always wanted to do on a basketball shoe, and the end result is the pinnacle of what’s been achieved to date in the basketball footwear genre.
For the Elite Series 2.0, the basketball design team went back to the drawing board to start preparing their guys for the 2013 postseason, looking to not only upgrade the in-season models, but to push the new boundaries that were broken on the first batch even further. Leo Chang has put in serious work on all three of these new P.S. models, so he was the perfect guy to talk to when it came to answering all our questions about the Elite Series. We recently chatted with Leo about the ins and outs of the new shoes, as well as the story behind the Superhero collection, news on some upcoming colorways, thoughts on the Kobe injury and the future of the Nike Elite Series. Keep reading for the full interview and plenty more info on the Elite Series 2.0, which is set to start hitting retail this weekend.
CLICK BELOW TO READ THE INTERVIEW…
I like the story, i still dont like any of the Elites this year thou, they should of asked is how the performance tests went too
nice to see the KD V samples on page 4... love to see the different design phases of the shoes sought of brings in to perspective what the shoe went through to get from the the V to the V Elite.... and nice to see what the KD V would look like in a low (bottom right page 4)
Honestly the lebron 10 Elite looks pretty good I'll prolly buy 1 or 2 pairs and go back to buying SB's Jordan's are way too saturated.
Good read, easy read, but a few things,
1. Last year's Elite series, were pieces of crap. The swooshes kept falling off, on ALL of the models, and Blake Griffin's Elite shoe ripped in half on nationwide television. That should not happen with a 200 dollar plus shoe, of which BTW are now sitting in Marshall's for 19.99 - 49.99.
2. Kobe didn't like his Elite shoe from last year, and that is why Avar had to be involved with Kobe's Elite line, in which, if you've noticed, does not use the same materials as the other Elite versions for Durant and LeBron.
3. Leo Chang obviously has his responses programmed. No hate, but after Petrie had his ass handed to him, and then rightfully so, Nike does not want any of their loose cannons speaking out on how they really feel. Chang repeats himself throughout the article, and that's cool, but I would have loved to read how they really feel about charging such high prices, for what amounts to a pile of plastic.
Retro Jordan's FTW!!!
i understand but you can keep the lebrons there the ugliest shoes you ever made ( jordans look nothing like other nikes smh)
@bkamoua they are all coming out on GS sizes
@Longstroke@Longstroke The part of the shoe that failed on Griffin's shoe was hyperfuse. It was not carbon fiber or Kevlar. When you have a 260 pound guy running full speed and a 280 lbs guy stands on his foot something is going to fail. You are mad paint comes off when it is scraped? Once you figure out how to keep it on make a billion $ for you self by selling it to car owners.
Most of what you said in the 2nd one was right but the Kobe still has the Carbon fiber and Kevlar core in the Flywire, just not the hyperfuse
U must be a kid. Jordans are not great looking people buy then cause of the history not the look or quality and Jordans lack quality
@bodaga no i buy jordans because i like the look lebrons are fucking ugly look at the lebrons and then look at jordans 1-14 there is no comparison in looks.