What Do You Think?: Rising Prices of Sneakers

April 25th, 2013 by | 72 comments


rising prices of sneakers What Do You Think?: Rising Prices of Sneakers

It’s tough being a sneakerhead these days. So many great sneakers release every weekend, but the issue at hand isn’t the overwhelming variety of available options, but the rising costs that have steadily risen over the last few years. Obviously, inflation plays a role in the economy as a whole, but these rising costs of what are generally “unessential” purchases have us thinking about the future of sneaker commerce and the direction of the “sneakerhead” movement as a whole. Will sneaker prices continue to rise? Read on below for tonight’s “What Do You Think” discussion topic and leave your opinions.

Sneakers have been around since the beginning of the 20th century, but since the original days of the Chuck Taylor, several footwear brands have emerged and made firm names for themselves in the industry with refreshing design and futuristic concepts. Since the days of basic rubber and canvas,  brands have branched out to pumps, air bags, built-in pedometers, and other interesting and somewhat gimmicky advancements, and consumers have used these attractive features as excuses to spend considerable amounts on sneakers that continually rise in price. We can argue that shoes are so advanced in design that creating an intricate outsole or an air pump-infused tongue requires more of a financial investment by the manufacturer, causing MSRPs to go up as well. Manufacturing costs as a whole – shipment, production, distribution – have all risen in tandem over the years, so consequently the consumer is the one left to cover the bill. Perhaps these brands have gone maybe a bit too far with superfluous technology in sneakers, causing prices to skyrocket to unnecessary levels. Even Retro models like the Air Jordan continue to its way up the price charts, even though production of Retros are more cost-effective in comparison to new models.

But are consumer trends the cause of these rising prices? The age-old relation between supply and demand certainly bodes true in the case of sneakers, and with the demand of high-profile sneaker releases still not met by the supply, perhaps sneaker brands are purposefully creeping up the slope to pricing levels that the public may still deem acceptable. But that’s only speaking on the retail sector, because sneakerheads are still out there hunting around for pairs after release dates and paying ridiculous after-market prices on high-profile sneakers that have doubled or tripled in price. Do you think there’s a tipping point where the consumer will finally be fed up and give up the game for good (or is that why the Roshe is so popular)? Will companies controlling the game continue to rise prices knowing that they’ll be “copped” anyway, and will other dormant brands return with Retro models to cash in on the sneaker craze? Or will there always be just enough breathing room for us to stay alive in the sneaker game? Let’s get the What Do You Think discussion on Rising Prices of Sneakers going in the comments section below.

900 divider1 What Do You Think?: Rising Prices of Sneakers

900 divider1 What Do You Think?: Rising Prices of Sneakers





72 comments
dannydccarter
dannydccarter

Reality is that as long as we keep spending money they're gonna squeeze us for as much dough as possible. 

Its the same mentality that oil companies have about automobile owners. 

Keepin it 100 the price of the shoes going up is bullshit, MAINLY because the quality of materials is getting worse. 

Sooooo they're using cheaper materials + charging US MORE which = LARGER PROFIT MARGINS FOR THEM. 

Bcastro19
Bcastro19

As long as nike continues to sell shoes in limited quantities and consumers are willing to buy, the price is going to be high regardless of quality. If demand increases, so does the price. It's supply and demand.

Daniel Daniel Daniel
Daniel Daniel Daniel

prices will continue to rise because people will continue to buy...simple as that

ThomasAvgeris
ThomasAvgeris

If you think sneakers are expensive in the states just think of all of us that live in other countries. Prices here in Greece up to 30-40% more than in the US

DrugzDidItToMe
DrugzDidItToMe

I believe it's the fake "scarcity" that drives the prices up. Nike could flood the market with enough pairs so everyone who has the MSRP money could cop, but that might mean the desire for the sneaker would lessen, which in turn could leave them with inventory they couldn't command full price for, driving down their bottom line. I believe retailers and Nike have had plenty of back-door convos about just that. Plus, these sneakers are viewed as "Luxury" items by most people in sneakerhead culture. The very fact that you paid an arm and a leg for them is a selling point in itself. Until they make the sneakers people want more available, there's always gonna be that *re-seller influenced* high price that people are more than willing to pay.

JZrebiec2020
JZrebiec2020

Not like they do now..

You get hated on for bein "different" for bein you

JZrebiec2020
JZrebiec2020

I love jordan brand to.

Been buying since 2001... in those years the "sneaker game" has changed so much.

All I'm saying is the quality sucks.. plain and simple and the prices are going up.

Resellers charging an extra $100 on top of retail forv GENERAL RELEASES.. people keep paying the prices... the prices just going to go up more and more.

I'm on a few buy sell trade shoe boards cuz I love trading and gettn new shit all the time

And you got these kids postin pics of shoes they like.. for example some dude posted a pic of his new flight 91s... and these kids were rippin on this poor kid cuz "those shoes aint heat" why u buyin this garbage blah blah blah.. . You cant be your self anymore becsuse someone is always lookin talk shit. . Thats why I say wear what you Like...not what other people do... its messed up how people get off on rippin on someone because they wear whats not bein hyped...

powdbyrice
powdbyrice

i always laugh at those who believe that nike "owes" us something for being loyal.

the worst case in recent years is the retro III w/nike on the heel. hooray, give the people what they want and charge them an extra $40 for it. nice experiment by nike. im sure the next time around it will be +$50.

whats the tipping point? +50? +60? 100?

i guess the only thing nike "owes" us is not charging resale prices.

JZrebiec2020
JZrebiec2020

Wanna look like and be like all them cool people out there....

Be yourself...thats all in sayin..

I buy and wear stuff what I like...not whats bein talked about .not what everyone else is tryin to get... I dont buy stuff just to say "ya I have those"

BE YOURSELF PEOPLE!!! BUY AND WEAR WHAT YOU LIE. .. FUCK WHAT EVERYONE ELSE SAYS

JZrebiec2020
JZrebiec2020

You are right good sir...

And if u think about it... this whole new generation of so called "sneakerheads" are alllll the same.. dress the same...talk the same....wear the same shoes...

Its kind of fucked up how this "new" generation of kids are.

Im not hatin in any way... I think it's awesome for people to be them selves or what ever... but they sare all the same..... just think about that for a min.... lol just sayin

powdbyrice
powdbyrice

from nikes view, why increase quality when they know people will buy lower quality products at higher prices? they could probably sell b-grades at full price and people would pay it purely based on hype.

JZrebiec2020
JZrebiec2020

We pay more and more money for shoes and the quality just keeps gettin worse and worse...

Smh. JB needs to step up the the quality of their shoes for us dedicated customers...

Ive been buyin alot more reebok classic leathers, new balance, saucony and asics because the quality of the shoes are sooo much better...

Birdman98
Birdman98

For all y'all people busting on us because we are sneaker heads and we are"stupid" to pay that much for sneakers trying to be popular. No, you're wrong it's not like that at all, we just plain and simply love the shoes and we are obsessed and mezmorized by them because its our passion and what we love to do/collect. I believe that the prices are a bit high as of now but soon enough they will go down if nike knows what they are doing

admarque
admarque

Lol, stop buying? Pretty sure that isn't how the economy works. 

nastykix
nastykix

It's a simple answer, prices are rising because people accept it. Why would I sell something for $100 when I have people breaking their necks just to pay $180-$200 for it. Stop buying & watch prices drop.

todd1969
todd1969

Here's the problem, as prices go up quality is on the down. They are cutting corners on materials on every shoe!!! The Jordan line quality is dropping, while the AF1 line has hit the bottom of the barrel. It's getting crazy... Look at ADIDAS, they copy their styles from Nike as much as possible.The D. Rose is made of plastic materials and the price is to high for the quality. If they made these type of shoes in the Jordan OG days, customers would have thought Nike was crazy and trying to make Venture or K-Mart shoes.

cavematt
cavematt

Yeah retros will be 250 n 11s 300 if theres nike air or retro cards 350 in lets say 2015


admarque
admarque

$200 for retros by 2015 

REEK215
REEK215

I dont care. What do you really expect? This is equivalent to the price of gas, milk, bread and a ton of other stuff increasing. Im sure there will be a day when the prices take a dip or dont change for a while but until then this steady rise is expected.

DimeBagOfSwoosh
DimeBagOfSwoosh

Some of these shoes that are coming out are expensive enough to cover most peoples' rent, or at least half of it. Some shoes that are reselling now can cover that for two whole months.

Sole_2_Sole
Sole_2_Sole

PTI (pardon the interruption)  heres my 2 cents, the way i view is this. forget the inflation, forget immediate rising retail. heres why... at the moment prices are obviously a lil more than i would like to pay (i think EVERYONE would agree) however, J's are STILL AFFORDABLE. When the day comes where prices are out of my budget or prices become to the point where i just dont feel like im okay with paying more than i feel like paying, that will be the end of my J copn days. im looking fwd to it cause it is a rather expensive hobby and from the looks of it, prices will only continue to escalate. SO HAVE AT IT JB cause soon, i wont be putting $$ in your pockets anymore. BET!!

newgodfro
newgodfro

In a perfect world, jordan retros shouldn't increase in price because the shoes are utilizing old technology. The only reason they're going up in price is because demand is rising.  I don't mind prices for lebrons, kobes or KDs going up because those shoes are evolving every year. newer and newer technologies are being implemented into the shoe. that's basically what you're paying for. That's the thing with elite models, nike is using carbon fiber, kevlar, and other expensive materials to put in some shoes. so yeah they're gonna be more expensive. 

JFresh_136
JFresh_136

They raise the prices because they know there will be demand for it. They know you want those J's even if the price went up $40. They also know people buy shoes off E-Bay for 300+ and that people buy 20 pairs to resell, so why not raise the retail price too? That's their view of it.

Fresh3000
Fresh3000

Blame the dumb ass buyer of retarded priced shoes if you dont buy bullshit cause of names like "elite" or "limited"

shoes climb in price cause you will break your neck for them

Eldog
Eldog

Every good and service being consumed has come with a cost increase. Gas, rent, food. All cost substantially more than the decades previous. Hell what used to be a .75 bag of Doritos doubled to $1.50. Gas where I live is constantly between 4-5 bucks a gallon when it used to be $2.50. Unsurprisingly the cost if sneakers follow the same trend. It just the cost of doing business in the times we live in.

AbrahamAguirre
AbrahamAguirre

It's Bulls...t man im not able to buy a pair of new jordan's. I just wait for them to be less than a hundred and hit ebay or ross. :/

DylanHawx
DylanHawx

they gotta stop raising prices, its getting rediculace 

JulianScott
JulianScott

OK the Inflation comment is dead. LISTEN. Inflation is a two way street. When the value of one country's currency is "inflated" ie lowered due to high interest rates, low demand for domestic products, or political turmoil the value of another countries currency is increased. Nikes are manufactured in China thus with the the lowered value of the USD the HKD would go up. If the value of the Input today is up or at best the same as the beginning  and the cost to produce have exponentially declined with time then the overall cost to create should thus be lowered. So why the high prices? Why not! if a consumer will pay todays value for yesturdays product by all means let them. Nikes quarterly reports came out not to long ago and they beat all there projections by pretty wide margins this caused there price per share to jump from $53 to $60. Nikes responsibility is the #1 stakeholder who to them are shareholders not the consumers until consumers start to interfere with the shareholders ie not supporting the products. These MNC like to win and losses are the only thing that will spark change.

Longstroke
Longstroke

Sneakerheads who are loyal to one brand are idiots. Nike knows that they can do what they want, without repercussion, because so many are blinded by the swoosh. You don't feel as "cool" unless you are wearing a pair of Nike shoes,  So what they've done, is to look at what these idiots are paying on places like Ebay, and they want "in" on the resell  now. Create a bit of hype on places like Nike Talk for a new release, announce what's going to be "limited" on there, then jack up the prices and making a claim of the new shoe being "elite".

Nike knows that sneakerheads are nothing but a bunch of 'simps trying to impress their peers. Every time you fork over more than two hundred dollars for a shoe made out of plastic, camping out no less, Phil Knight sleeps a bit better at night.

You guy want the prices to go down? Stop buying what you probably have multiples of already, and  then boycott the new plastic crap that Nike claims is innovative, yet is nothing but a hard sell to a bunch of gullible and thirsty individuals. 


Sneakersummitking
Sneakersummitking

Lame niggas here sneakerheads talk about the upcoming releases of kicks in school. They hear & see how excited they are about them. They think "if i buyem, ill get some attention & get popular." Blah blah blah, you get the idea. Niggas just wanna be cool, & fit it. Its discusting.

Chino780
Chino780

Inflation?  So a shoe should go up $20 in less than a year due to inflation?  It still costs them the same amount to make them in Vietnam and China.  Those people's wages don't go up, manufacturing costs might go up but not enough to justify the size of the increase.  It's 2 things. 1. They raise the price every year because they can and people will still buy. 2. Greed. 

Nike and Jordan raise their prices all the time and quality of the shoe gets no better, if anything some get worse. How come Reebok can keep their prices reasonable and still use quality leather and build a consistent product?  I still wear Nike and Jordan but they are the worst offenders. 

psi4pwr
psi4pwr

It's called inflation. I am shocked people do not realize this. Cement 3s orginally released at $115 i believe. Do the the math and tell me what the price should be at this point in time with inflation

Born2fly
Born2fly

Lets be real... U want everyone with your sneaker on? Everybody doesnt need a pair. Thats ruining the joy of being the lucky one.

Born2fly
Born2fly

@JZrebiec2020 Ok and Jordans are what many people like so  are you saying lol you act like Jordans weren't the thing and then everyone jumped on them these days. You're just trying to prove you're different when really everyone like jordans... the internet has played a big factor into the craze and of course the destruction of my generation. 

Born2fly
Born2fly

@JZrebiec2020 Not trying to jump on you or anything but you contradict yourself. Trends always existed..... 

JZrebiec2020
JZrebiec2020

Well... thats whats sad... people will keep buyin the shit...

Right now ill stick to my other brands...still makin nice shoes at decent prices...100% better quality... i love sneakers....not just nike and jordan..90% of the young kids gettn into the game aree strictly for nike/jordan.... they can keep thinking their the only brand out there. ..keep the hype down on the other brands I buy

powdbyrice
powdbyrice

uh nike has been in business for 50+years. i think they know what they're doing by now. theyre running a BUSINESS. main purpose of a business, to make the most amount of ethical profits possible.

nastykix
nastykix

@todd1969 i think the quality is going down because people accept it. I mean why bulid shoes the way they were back in 1990 if these young so called sneakerheads have no idea how the shoes were when they 1st released because most of them were not even born. So if dumb buyers accept it why change it? I bet if jordans start sitting on the shelves a lil longer & heading to outlet stores prices will definitely drop.

psi4pwr
psi4pwr

@Chino780 Your right. My inflation  was actually comparing the cement 3s to this years 88s only. You are correct though. Until people stop making the product sold out in 2 minutes the price wont go down. Only signature shoes seem to be bad with pricing. AM1, am90s still seem to be around the same. But basketball shoes they rape on. i started rocking more SB's NB's and Asics than i normally did because the price is better on my pocket.

newgodfro
newgodfro

@psi4pwr if it was 115 in 1988 when they first released, then in today's dollar value $115 would equal $226.28

Born2fly
Born2fly

So what we dont need the whole country in the same jordans. Get lucky or move on. Jordans will lose their value if all of them are availible, im just reasonable my friend. What if back in the day (the gold rush) i threw out free gold to everyone? Gold wouldnt be as valuable because everyone has it.

powdbyrice
powdbyrice

nike has the marketing of its products perfected like no other.

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