Complex’s 25 Most Powerful People in Sneakers
The sneaker industry in the 20th Century has created legends out of some individuals who originally operated behind the scenes who are now enjoying a bit of a celebrity status. Guys like Michael Jordan, Tinker Hatfield, and Foot Locker Inc. CEO Ken Hicks have all made major moves in making the sneaker game a global affair, but there are some newer names to this exclusive group that deserve the props for their influence; designers like Jason Petrie and Robbie Fuller as well as brand directors like Jon Wexler of adidas and Todd Krinsky have all played major roles in driving the success of this culture, so check out some of the notable names of the bunch picked out below and see the list of the 25 Most Powerful People in Sneakers in its entirety on Complex.
1. Michael Jordan
3. Mark Parker
7. Ken Hicks
12. Jon Wexler
18. Swizz Beatz
19. Steve Van Doren
The most powerful people in sneakers are the consumers. Jason Petrie should not be on that list, unless you are including the most profoundly stupid.
Why isn't D'Wayne Edwards on this list? Educating the next generation of footwear designers is way more important than what a majority of these people are doing.