This is what I've concluded based on Nike releases the past few years: Nike's design team is spotty, but their marketing team is on point. Ask yourself, when's the last time you waited in line for a week for a pair of adidias, reebok, or other brand of shoes (i.e. you, not are there lines for them)? Most likely never, but if you have, it's most definitely not a regular occurrence. That's not to say the brands don't have hot ticket items, but Nike is basically just a marketing company nowadays. Though their distribution just seems whack. People are lining up at footlocker? Forreal? That's like lining up at McDonalds for the McRib. And yet somehow the marketing peeps get you to do it. I'll be honest, in terms of clothing, there is a certain level of "fast-food-ness" to the stuff Nike makes. Most of it is made in China on an assembly line of poorly paid workers, just like your big mac is (literally, they call it the assembly line process). They don't use high quality materials, just like McDonalds doesn't use high quality ingredients (I'm not claiming they use dog meat like some people, but it's definitely not some organic free range, freshly slaughtered meat). And both companies seem to collect in poorer areas of the country as well.
And the resellers, why is Nike not taking advantage of that? I'll be honest, if someone has a valid argument for Nike not selling some of their shoes for much higher than they do, let me know. If yeezys are a status item to many, then why not just increase the price to something like $500? Maybe by keeping the prices low, they trick you into thinking you can get these status items, but hype the shit and limit it to just the right amount that they're still hard to attain.
Like I said, Marketing is on point. Makes me wonder if Phil Knight sold his soul to the devil or something lol.