Kevin Durant and Nike Basketball “Summer Is Serious” – Video
We already told you that today is unofficial Nike KD VI day at Sneaker News. Pouring it on a little bit more is this new spot from Nike Basketball, one which has Kevin Durant back home for the Seat Pleasant, MD draft. The question hovering over the event has to do with who will end up as the first overall pick: Kevin Durant, or local hero Anton Barrels? Take a look at the clip just after the jump, one that gives us another look at Durant’s new sig, and stay tuned to see what else Nike Basketball has got planned for the #SUMMERISSERIOUS campaign.
Hasn't been alot of Nike Basketball marketing on TV lately. I really feel like they missed a great oppurtunity to bring the Rayguns commercials back with the All-Star game this year.
interesting marketing plan by nike..dead time of year..roll out a sig shoe. only game in town..could work.. only issue is wasting cw"s for the sig line for kd leading up to the season! could work thou with loud summer cw"s!