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Nike “Nature Amplified”

July 16th, 2013 by / 2

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Today’s Nike Innovation Summit featured the unveiling of four new design innovations – the Nike Free Flyknit, Nike Free Hyperfeel, Nike Aerloft 800 Vest, and Nike Dri-FIT KNIT. Summarizing the mission of these new products is “Nature Amplified”, which emphasizes natural human athletic and physical ability with some of the best stuff to ever leave the confines of the Nike WHQ. These new innovations have a focus in designing for the natural motions of body to make it faster and more efficient – more positive, less negative. Continue on for Nike’s official videos of “Nature Amplified” as well as imagery of the new innovations below and stay tuned to Sneaker News for more updates on this monumental unveiling.


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Filed under: Featured Nike Flyknit Nike Free

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2 comments
kicks67
kicks67

Nike & their products are only hindering evolution if you think about it. 

Josiah
Josiah

what does the 'bullet proof vest' looking thing have to do with nature?

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