July 17, 2013 BY Aaron Kr. / 9
Renowned Boston shop Concepts has a résumé as strong as any when it comes to sneaker collaborations, so it’s hard to believe that with all those shoe designs under their belt, they had somehow never partnered up with Asics until now. Both brands are riding high right now, each enjoying a devoted following that stems more from the overall quality of their products than whatever hype may surround them. Finally, the two have come together, and true to form, CNCPTS has once again delivered an original creation rich with poignant storytelling and carefully considered material choices. It’s not rocket science to take a popular model and slap an appealing color scheme on it, but there’s a fine art to telling a compelling story through your products, and when it comes to that, Concepts are masters of their craft.
Based on an iconic piece of Boston history, Concepts’ take on the popular Asics Gel Lyte III model is one of the most literal translations of inspiration to end product that you’ll ever see. Plenty of sneakers over the years have taken their design cues from other shoes, but when have you ever seen one pulled directly from the feet of a bronze statue? The colors practically blocked themselves, but the challenge of nailing the materials and actual color hues just right required the kind of tasteful finesse that the Boston boutique has become well known for. Like many of you, we were curious how one of the most accomplished collaborators in the game goes about their business, so we caught up with Concepts’ own Deon Point to get the inside scoop on the “Three Lies” Gel Lyte III project and how it all came to be.