Sneaker News and Under Armour Discuss Speedform Innovation, Bra Factories, & More
Last week Under Armour hosted a media event in London to unveil Speedform Running – the super-sleek runner inspired by spacesuits and developed in a bra factory. After all, bras exist solely to support by way of perfect fit, and back in the 1960′s, NASA employed the methods of Playtex to create comfortable, well-fitting, and flexible suits for their astronauts during their travels. A half-century later, Under Armour defied convention of sneaker making and created Speedform with the bra in mind and decided to grab the attention of the industry and its consumers with a truly unique approach to footwear design. Sneaker News got a chance to talk with Dave Dombrow and Kevin Fallon, the two minds who spearheaded this movement, discussing the origin and future of Under Armour Speedform, so read on below and pick up a pair now at the UA webstore.
Sneaker News: When we first published the Under Armour Speedform story on our site, the focus on the bra factory aspect was something a lot of our readers picked up on. Do you see this type of unique manufacturing spreading to other sports – perhaps Training or Basketball?
Dave Dombrow: Speedform is more than this shoe – it’s a way of manufacturing. So the whole bra factory thing and its techniques applies to everything we will do with Speedform.
SN: So you’re saying Speedform is a new line of UA footwear?
DD: Speedform is a platform. For us, this shoe is just a taste. You’ll see us expand running first, and then you’ll see us go other places.
SN: Speedform Basketball? Speedform Baseball?
Kevin Fallon: That’s the sort of thing with the Innovation side, we want to first prove that it makes thing better and functions specifically for that sport before we can predict where Speedform is gonna go. So we’re certainly interested in other sports and we’re testing them already, but we want to make sure that it’s appropriate.