July 18, 2013 BY John Kim
On Tuesday Nike unveiled the Nature Amplified concept, which acts as an umbrella for some innovative footwear models like the Free Flyknit and Free Hyperfeel. We can imagine that the design process leading to this point was hardly an easy one, but Nike wasn’t shy about showing off the journey it took to arrive to the two incredible designs. During the Innovation Summit at the Nike World Headquarters, a special display of samples and prototypes leading up to Nature Amplified was on display – a portion of it seen below. Nike rarely ever lets these types of assets run free into the wild, but clearly the chapters to the story were worth telling. Head on over to Crooked Tongues to check out their entire feature and stay tuned for a launch of the Free Flyknit in August and the Free Hyperfeel in September.