Reebok’s Retro Runner Invasion

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August 7, 2013

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sn select reebok retro runner invasion cover Reeboks Retro Runner Invasion

For many of Reebok’s classic runners, timing hasn’t been quite right and the stars just haven’t aligned. While models like the Reebok Classic and Insta Pump Fury have broken through to enjoy iconic status and annual circulation, many of the Vector brand’s once mighty running silhouettes have had a tougher time crossing over into the same kind of reverential appreciation. Models like the Ventilator and the GL 6000 have had a sniff of that rarified air over the years, but have fallen more into the category of cult classics, never quite mustering the mass appeal needed to achieve true legendary standing in the sneaker world.

To be perfectly frank, Reebok could have done a better job of keeping some of their older models relevant through the years. As a result, there is a general lack of awareness and demand for some of these great old models with younger consumers, but that’s all starting to change thanks to the brand’s re-dedication to its rich back catalog. There has been a bit of a changing of the guard at Reebok in recent years with the development of a focused Classics division staffed with people who “get it” and can identify viable retro candidates from the brand’s deep archives and execute them the right way.

Complete with the Swizz Beats seal of approval, Reebok Classics has re-established itself as a strong competitor in the lifestyle market, especially in the retro basketball category where demand for the brand’s long lost originals has exploded. The runners have been a bit slower to catch on, but that appears to be changing fast. This year’s 30th anniversary celebration of the Reebok Classic has reinvigorated interest in the model and helped bring many fans of the brand back into the fold, but that’s just the start. Reebok still has plenty of fire power in the tank when it comes to retro running and they’re only getting started.

They recently reached back into their vaults for the Phase I and II, and now a new crop of goodies comes hot on the heels. In addition to two vintage make-ups of the less obscure GL 6000 model, Reebok will also be bringing back a few more unfamiliar members of the running family that have a pretty good shot at thriving in the retro-hungry 2013 climate. The Inferno and LX 8500 are just a small sample of what’s about to be unleashed and it’s safe to say that things are headed in the right direction. Reebok’s retro runners have always been there, but the time may finally be right for them to claim their rightful recognition as timeless silhouettes that can flourish in any era.

2 comments
lemont
lemont

I'm glad to see Reebok is starting to get its weight up. If they continue to do relevant collaborations with bright colors on the classics, they will be more of a power house in the sneaker world. But the Key is to continue, don't go on long breaks without dropping some heat. Start with the classics because that's what people are going to remember, then usher in the newer models with all the new technology. Celebrity endorsements will only take the brand so far. Do cool commercials that people will remember connect with their consumers, and go from their. 

Oghypebeast101
Oghypebeast101

If so much heat wasn't coming out I might can slide these into the arsenal



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