August 19, 2013 BY Aaron Kr. / 11
With its initial unveiling back in 2008, the original Nike Hyperdunk pretty much single-handedly ushered in the next generation of performance basketball sneakers. Featuring a lightweight frame and the introduction of Flywire support cables, the Hyperdunk changed the basketball landscape forever. Not only did it raise the bar for how light and sleek a basketball shoe could be while still maintaining optimum cushioning and stability, but it also hammered some authoritative nails into the coffin of the standard leather basketball shoe as we once knew it. Thanks to the combination of cheaper production costs and the maximum strength/minimal weight capabilities they provide, synthetic composite materials have taken over the genre and are here to stay.
This year’s edition of the Hyperdunk marks the fifth installment in the Hyperdunk series, with each new model building off the original look, shape and general concept while adding new design tweaks and the latest in material and construction innovations along the way. The Hyperdunk 2013 may follow the proven formula of its predecessors by making the most of the Nike’s most state of the art technology applications, but it also takes the visual look of the shoe to perhaps its boldest heights yet. The angular geometric lines of the Hyperfuse-layered upper combine with exposed Dynamic Flywire and molded detailing on the tongue and ankle to give the Hyperdunk 2013 its most most daring make-up to date, but it’s the sharp oversized ridges of the extra high Lunarlon heel piece that steal the show above all else.
Nike’s yearly Hyperdunk offering has become a staple at all levels of basketball play, but after five shoes, sometimes a shot in the arm is needed to keep an annual silhouette’s ongoing series feeling
new and exciting, and the Hyperdunk 2013 does just that. This year’s shoe possesses much of the same wow factor that the original Hyperdunk brought to the table, but this time, it won’t have a car-jumping Kobe Bryant to give it that extra splash of star power. Instead, Nike will turn to another young phenom just waiting to make his presence felt as a member of the Swoosh roster.
Kyrie Irving is one of the NBA’s brightest young talents. Now entering his third year in the league, he appears to be poised to take the next steps towards stardom. While he might not be quite ready for his own signature model yet, he’s just right to be the unofficial face of the Hyperdunk 2013. The injury to Rajon Rondo and the departures of Blake Griffin and Russell Westbrook to Jordan Brand have cleared out plenty of room in Nike Basketball’s top tier of non-signature players, and no one stands to benefit more than Kyrie. The Hyperdunk is a shoe designed with versatility in mind, making it the perfect shoe to complement Irving’s game and broad skill set.
You can expect to see a variety of Hyperdunk 2013 colorways on Kyrie Irving’s feet over the course of this coming season, but to make an introductory splash, Nike has whipped up a more lifestyle directed version based on the early days he spent in Australia before heading to the States. Marking the first time that a Kyrie shoe will be available to the public, the Nike Basketball design team really went all out in terms of telling the story through color and graphic elements. Continue on as we get the details of Kyrie Irving’s outback-inspired Hyperdunk PE from Nike global footwear designer, Erick Goto, and we take a look at what the future may hold for Kyrie’s tenure with Nike.