The Origin of the Air Jordan “Fear” Pack

August 20, 2013 BY / 21

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The re-telling of famed stories is something Jordan Brand has relied on heavily over the years, and this weekend’s trio of Air Jordan Retros dubbed the “Fear Pack” certainly is no exception – although the true meaning behind “Fear” may have been misconstrued all along. Is the Air Jordan Fear Pack inspired by the way MJ terrorized his opponents? The dark and ghoulish color-combos seen in the Air Jordan III, IV, and V may allude to that, but there may be, believe it or not, a positive message surrounding the entire concept of Fear.

The profound message printed on the insoles of the Fear Pack sneakers is taken directly from Michael’s own words from Jordan Brand’s ad “Look me the eyes” from the Be Legendary campaign in 2008.  In this revealing clip, Michael reveals what his true fear is and how it became his motivation to succeed and surpass his own expectations. He finishes his speech with a simple explanation of his success: “I have something more important than courage. I have patience. I will become what I know I am.”

Photos: thesmokingsection/wishatl

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17 comments
los2015
los2015

IS THIS A HYPEBEAST SHOE. I GOT A size 10 and 9.5 and people all over the U.S. hitting me up...$400 for a shoe 0.0 ...should i sell or keep

JFresh_136
JFresh_136

Everybody go broke on these so I can get the Fire Red 5s (wait, resellers, nevamind).But, if I had to pick one out of the pack it would be the 5s, good beater shoe for winter.

HelpOnTheWay23
HelpOnTheWay23

LOL at dropping around 550 for all 3 of these. No thanks. I'll just sit back and wait for the fire red 5s the following week ...175 for some 3s that look just like the Stealths I already have? passin on all these

stopthepresses
stopthepresses

it's gonna be slim pickins since the Retro 5 Fear Pack will not be sold Online...but the alternative is just enter as many raffles at Footlocker as you can. You know, somebody has to win these raffles. You guys worry so much...be practical.

Me personally...my goal is to have the ENTIRE FEAR PACK..it's that or bust, do any real AJ heads agree ?

John RespectsHeat
John RespectsHeat

I only want the 5s, stop hyping them before I don't end up getting them for retail and have to pay double off ebay. DAMN!!!

LxrdLeon
LxrdLeon

they tried so hard to hype these up by giving them to all the stars having people like nick cannon tweet about the pack. they knew these wouldnt sell out if they were a gr.

CC221
CC221

*yawn* ....just gimee those 5's and u can keep the story

ager
ager

@CC221 fuccen hypebeast! only coppin shoes kuz they hyped

bJWALKINrivers
bJWALKINrivers

@ager @CC221 how is this person a hype beast?....the 5s look the best in the pack, then the 3s and then...yeah the 4s.. you can't hype up a shoe that's already appealing to the eye

CC221
CC221

Not really clown. I been liked these since they first surfaced and every1 was shittin on them.now they're deemed "quick strike limited" so every1 wants them all of a sudden.so fuck you hater!

CC221
CC221

Lmao I'm the clown nigga? But u went and looked at my posts from a complete other post lol first off nigga I was talkin about those ugly ass Oreo 5's they were calling fear 5's u corn ass nigga . Go get some pussy n stop watching what other dude r saying.u lose ,u studded strap back hat wearing fa990t!

CC221
CC221

u been drinkin too much of ur homeboys juice in that backseat ,sorry i dont do dudes keep it movin @backseatjuice ...<----- lmaoo u really tried to come at me tho ,with that name??? hahahaha you lose

bJWALKINrivers
bJWALKINrivers

@BackseatJuice I quite frankly hate the 4s and hate the 5s coming out..just not my cup of tea..but I actually plan on grabbing the 3s because i'm not a fan of ice bottoms. 


@ager @CC221 I'm just saying. It's all a matter of opinion. Just because someone on a blog said they don't like these don't mean EVERYONE IN THE ENTIRE WORLD doesn't like them. That's an ignorant statement to say that everyone didn't like them until they were a quick strike.

Just because your ability to get them may have been impaired doesn't mean you just get to start calling people hypebeast. 

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