West NYC x Saucony Shadow 5000: “Tequila Sunrise” With a Twist

September 5, 2013 BY / 0

SN:  How do you approach these kind of projects?  Do you try to go in with a precise gameplan or does the design sort of just develop as you go?

Lester:  It all begins with an idea or concept. From there, we go through a series of drawings and then a sample. After we get the sample back, we discuss and view it as a team. Afterwards, we make the necessary changes to make it proper.


SN:  What’s the inspiration behind the “Tequila Sunrise” concept?

Lester:  The inspiration comes from the beverage, what it represents and the time of day. Drinking tequila often ends up with long nights that turn into seeing the sunrise. Additionally, the color of the drink served as an inspiration for the side panel. The teal serves as the sky.


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