adidas Basketball, Derrick Rose, and Big Sean Launch the adidas D Rose 4 in Chicago
Derrick Rose is ready. After nearly 18 months away from the game of basketball, no doubt the longest amount of time that he’s ever had to step away for since he first learned to dribble, the one time MVP and Rookie of the Year is at last prepared to deliver on the promise of The Return. Outfitting Rose for his comeback is adidas Basketball, who have crafted his latest signature sneaker in the form of the adidas D Rose 4. As a means of giving the brand new sneaker and the wearer thereof a proper introduction, the adidas Basketball team packed the historic United Center in Chicago with fans and media members all present in support of Derek Rose and his new silhouette.
The day began in a sequestered room in the Madhouse on Madison, a space littered with not only with one of three debut colorways of the adidas D Rose 4, but also the associated apparel. From there the media were given time to discuss first impressions, chat with the adidas personnel responsible in part for the creation of the new sneaker, and even get some insights from Derrick Rose himself on the matter. Following that session the focus shifted to the storied court that the Chicago Bulls call home. The surrounding seats were crammed with kids from local area high schools and community groups, each decked out in D Rose gear and thoroughly enjoying the festivities of the afternoon. Continue reading for more coverage on this weekend’s adidas D Rose 4 launch with adidas Basketball at Chicago’s United Center.