September 25th, 2013 by Brendan Dunne / 13
The LeBron 11 will arrive on NIKEiD as of October 7th, 2013. As mentioned when we first learned of the model’s introduction to that platform, the sneakers will feature a variety of options at different price points. There’s the “Chroma” color shifting look in seven distinct colors, 17 solid colors with a speckle print option, and the now mandatory-on-NIKEiD “glow in the dark” choice that has been raging in popularity over the last two years. The NIKEiD LeBron 11 in the previously named options will range from $250-$270, so let us know if you’ll be creating your own design come the 10/7 release date and stay tuned to Sneaker News for more LeBron 11 updates.
Source: NIKE Inc
Beginning Oct. 7, consumers can customize the LEBRON 11 through NIKEiD with more options than ever before. NIKEiD enables athletes to create their own player edition footwear and express their unique style on and off the court through bold colors, chroma color-shifting options, paint speckle, and glow-in-the-dark materials.
NIKEiD took insights from LeBron and brought to life LEBRON 11 customization options that include:
Overlay options of 17 solid colors with an added paint speckle option.
7 NIKEiD exclusive chroma color shift material choices.
Glow-in-the-dark material available on the outsole, logos, dynamic Flywire technology and laces.
Three outsole choices: solid and translucent for indoor services and XDR rubber for the blacktop.
Personalization in the form of a six-character name or a two-digit number on the inside of the tongue.
The LEBRON 11 iD can be designed and purchased globally on NIKEiD beginning Oct. 7.