October 3, 2013 BY Aaron Kr. / 1
There aren’t many brands in the world able to regularly send their customers into a frenzy quite like Supreme. Founded in 1994, the world famous New York City skate shop has had an unparalleled run and left pretty much all their peers in the rearview when it comes to building and maintaining a brand and supplying a never-ending stream of coveted products. Now in a class all by themselves, Supreme has cultivated a devoted following and well-deserved reputation by carefully protecting their mystique and brand integrity at all times.
In many ways, Supreme is to independent retailers what Apple or Nike are to their respective fields. There aren’t many brands you can name that attract lines around the block any time they release a new product, but Supreme does just that on a weekly basis with every Thursday’s new batch of items. So as you’d imagine, when two brands with that kind of rare selling power join forces for a collaboration, it’s going to make some serious noise each and every time.
Since 2002, the dream team pairing of Supreme and Nike has come together on an almost annual basis to bring the sneaker world some of the most sought-after footwear collaborations in history. Starting with their legendary Dunk Lows, Supreme has put their unique touch on a wide assortment of Nike models in the years that have followed. In the beginning, all of their Nike collabs
naturally came through the SB category, but the skateshop turned powerhouse lifestyle label known as Supreme has expanded its reach so far beyond just the skate genre over the years that it made perfect sense for them to transition over to Nike Sportswear silhouettes as well.
Their first non-SB offering came last year by way of a three-pack of Air Force 1 Lows and the playing field now seems wide open for Supreme to get their hands on any Nike silhouette they want, as seen with their latest collab with the Swoosh. In a complete departure from the skate and retro styles we’ve seen them work with in the past, Supreme has put their special touches on the Flyknit Lunar 1+, a performance runner that uses Nike’s most buzzed-about new construction technology.
Marking their twelfth collaborative project with Nike, the Supreme Flyknits released today and were predictably met with snaking lines of hungry consumers anxiously waiting outside their shops in NYC, LA and London. In honor of the big day, we thought we’d take a look back at the history of the partnership with a complete retrospective on all the great Supreme x Nike releases that have come our way in the last 11 years. If you’re not currently out on the street waiting in line for Flyknits, continue on for the full rundown – otherwise, you can catch up later and best of luck to all.
Nikestore Releases Supreme x Air Force 1 High “Red” by John Kim 14 Comments