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Nike Basketball Debuts the LeBron James “Training Day” Campaign

October 27th, 2013 by / 15

LeBron James hasn’t accumulated all of his achievements through luck and pure natural talent, but with his intense training and focus, he’s managed to combine all of his gifts into the single most powerful force in the NBA. This latest Nike Basketball campaign called “Training Day” focuses on LeBron’s offseason mentality of taking no days off and how his drive has led the city of Miami and his fans around the world into the same path of personal glory. Nike teamed with long-time partner Wieden + Kennedy for yet another film, brining in Mike WiLL Made-It for the track “My Shoes” and John Legend to provide the vocals. The LeBron James x Nike Basketball “Training Day” spot will air tonight during the Packers/Vikings game and throughout November on various sports TV outlets, so get a first look here.

Filed under: Featured LeBron


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This ad brought a msile to my face. Wonder if Lebron is that cool of a guy


One of the kids had the Miami heat 11's and another had the Lebron 10 championship packs


Thats a pretty dope spot. I like how the ad wasn't all about the shoes. 


So basically all those people were Lebron's bitches in that video...

Damn, I was really hoping he'd get hit by a car or eaten by a shark in that.  

Old Head 1
Old Head 1

Yo Lebron's raw daw, 305 Miami Beach all day!


@arsonist21 actually my homegirl was in the video, she's fully visible in the street game scene. dont be hater bro just cause your a bulls/knicks/pacers/Oklahoma/lakers/spurs fan.

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