October 27th, 2013 by John Kim / 15
LeBron James hasn’t accumulated all of his achievements through luck and pure natural talent, but with his intense training and focus, he’s managed to combine all of his gifts into the single most powerful force in the NBA. This latest Nike Basketball campaign called “Training Day” focuses on LeBron’s offseason mentality of taking no days off and how his drive has led the city of Miami and his fans around the world into the same path of personal glory. Nike teamed with long-time partner Wieden + Kennedy for yet another film, brining in Mike WiLL Made-It for the track “My Shoes” and John Legend to provide the vocals. The LeBron James x Nike Basketball “Training Day” spot will air tonight during the Packers/Vikings game and throughout November on various sports TV outlets, so get a first look here.