10 People Behind The Scenes At Jordan You Should Know
How familiar are you with the folks that are behind the scenes at Jordan Brand making things tick? If you can’t name too many members of their team, Complex is here to help you out with their latest list “10 People Behind The Scenes At Jordan You Should Know”. Some of the names are on the obvious side (Ever heard of Michael Jordan?) but others we’re pretty sure you’ve only seen mentioned fleetingly (Take for example Reggie Saunders who heads up entertainment marketing). See the Complex list after the click and soak up as much knowledge as you can.
Title: Global Innovation Design Director
Title: Vice President of Innovation
Title: President of Jordan Brand
Title: Footwear Design Director
Title: Footwear Designer
Title: International General Manager
Title: Director of Communications
Title: VP, Global Brand Jordan Marketing Director
Title: Director of Entertainment Marketing
I personally think that they could use some fresh minds to liven things back up. The Colorways and poor choices of Materials used on JB products, especially the Retros, is Lack Luster at best as of Late. It can never hurt to get some fresh perspectives every once in a while. Weve all seen very high quality come from JB, so It just seems to me that they either don't care about making their products at a higher standard, or they are oblivious to the fact that they could've made X sneaker 10x better just by changing the Material or by tweeking a CW.
Since most of the consumers aren't up on the know when it comes to these things, they buy the product thinking that since JB made it, it must be top of the line. Anyone that was around in the OG Jordan days knows that they are capable of producing Remarkable Sneakers of the Highest Standards, and Personally I believe that Tinker Hatfields' work deserves Nothing but the Best Materials available! Maybe its time to start thinking outside the box Guys!?! Gimme a Call if you wanna resurrect the Greatest Sneakers of All Time! LoL I have so many ideas!
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@Old Head 1 You and me both he's my fav sneaker designer hands down, majority of his work has been classics and Nike staples...