Business of Fashion Profiles Nike HTM
For the unfamiliar: HTM isn’t just a generic name for a special edition shoe, nor is it an abbreviation randomly associated with Flyknit releases. HTM stands for Hiroshi, Tinker, and Mark-a design collective at Nike that’s long been the source of some of their most interesting projects. Giving a rare, behind the scenes look at that legendary team up is this new piece from Business of Fashion, which heads out to the Nike campus in Beaverton, OR to talk with the T and the M of the trio. Continue reading to see some scenes from the meetup and then get the full Nike HTM piece at Business of Fashion.