Kanye West Signs with adidas

November 25th, 2013 by | 78 comments


kanye west adidas Kanye West Signs with adidas

It’s official: Kanye West is partnering up with adidas for a range of sneakers and apparel. It’s unclear at the time of writing just how deep the partnership will run, but keep in mind one of Kanye’s main goals in making this move was to be able to consistently put out product. The info comes from a recent interview with Hot 97′s Angie Martinez, in which Kanye expressed displeasure at not receiving any royalties from the Air Yeezy. Apparently the new adidas partnership involves royalties paid for Kanye, which was a big part of the allure.

Of course this move calls into question the fate of the “Red October” Yeezy 2-it would be sort of an awkward move for Nike to put the shoe out now that West is an official partner of adidas, especially given his slightly disparaging remarks towards Nike CEO Mark Parker and the Nike machine at large. Keep in mind that this team up will not fall under the adidas Y-3 umbrella as was rumored and falsely reported by some in the frenzy of the past week (Although there does seem to be merit to the adidas YEEZi name). Let us know in the comments what you’re predicting for the Kanye West x adidas project and stay tuned with Sneaker News for updates as the product starts to show and adidas decides to inform the public of the partnership and the details.


kanye west angie martinez Kanye West Signs with adidas

via Miss Info

So then I start turning up in the BBC interview, so [Nike] said, ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 skews — that’s the amount of items that you have. Would that make you happy, Kanye? And I said, well I need royalties. It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me we can’t give you royalties because you’re not a professional athlete. I told them, I go to the Garden and play one-on-NO-ONE. I’m a performance athlete. Did I really ANYTHING? YES! Did I really EVERYTHING. 100,000 percent. I’m 100,000 percent at all times. It’s people that work in offices trying to tell me how to think, when I got a better perspective. I live in Paris.

So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.

Image: bshigeta

Filed under: Adidas, Celebrity Feet, Collaboration, Upcoming Sneakers // Tags: , , , ,





76 comments
ILIKESHOES
ILIKESHOES

"i have to provide for my family so i need royalties" Is the money you get from concerts and selling albums somehow not enough?

ItsKentWong
ItsKentWong

In the long run this is better for the consumer...why wouldn't you want more competition? Oh that's right, because yall keep buying retros even though they keep jacking up the price year after year....


fabboy
fabboy

We welcome Kanye to Adidas, because Adidas has more fashion pedigree to non athletes than nike ever had.Nike is all hype, jordan is an athlete not a fashion name only hyped in the states.We love MJ's achievement in sports but outside of that he is just a regular guy. Adidas is offering Kanye a global plateau to explore and methinks some nike diehard find this challenging and upsetting. We wear all brands not just american brands and is good that finally nike will start to lose monopoly over what we really want to wear streetwise.There is no such a thing as enuff money, is hustling the man, respect for the black man getting paid.Dont bother comment on this otherwise you are a c*nt.

VNTG_BMW
VNTG_BMW

im interested to see how his new line will look, hell im even anxious to see what he is going to call em now since obviously he cant still call them yeezys, far as a business venture i dont think can get any better than nike if your tryna sell shoes but adidas does have a pretty deep rotted history i think Kanye will do well but all can really do is sit and wait. 


still there will never be another shoe that impacted the shoe culture like the air yeezy 

DwightDjcChambersJr
DwightDjcChambersJr

FIRST OF KANYE DESIGNS HIS OWN SHOES SO THE YEEZY 3'S WITH NIKE WILL B THE YEEZY'S 1 WITH ADIDAS...BELEIVE ME I AM A NIKE FAN BY FAR BUT IF THEY GIVIN HIM ROYALTIES AND MORE FREEDOM TO DESIGN  HE WILL STILL SALE SHOES.....I WOULD HAVE TOOK THE ADIDAS CONTRACT TOO.....

Jokoko
Jokoko

The best I wish to KW is that the pairs he will create will be ugly as fuck and won't be sold well. When you only consider the "money' factor, this happens and I hope it will happen to him. Come on Kanye, you have to provide to your daughter? You don't have enough money already? Holy crap!

wcwktb
wcwktb

hopefully Kanye can finally put out a product of his that is affordable for the normal people like me and not all expensive and rare like all his other products

TheMacLikeRoni
TheMacLikeRoni

I didn't get Yeezys cause I didn't think they were that great looking and of course the whole unattainable thing. I won't get the Adidas Yeezys cause they're Adidas. This isn't Europe were I'm sure they will be huge.

dPalmer
dPalmer

this man said, he wanted royalties because he has a daughter, michael jordan has 5% and makes $100 million a year, okay Kanye shoe is a success, but what has he done for Nike compared to what Jordan has done for Nike in almost 30 years? what Lebron James has done in 11 years? Kobe Bryant has in 9 years? Kevin Durant has in 6 years, Penny Hardaway has in 20+ years? NOT A DAMN THING..!. Michael Jordan deserves 5% because he built the brand to what it is today and makes thousands of shoes for EVERYONE to purchase, what this man makes probably 5,000 nationawide for resellers to go on eBay to sell them for $5000+...Kanye West already makes hundreds of millions of dollars now with everything else he is doing...that's greed, Nike punked his ass and said nigga you now running shit around here, he caught a fit and bounced to Adidas like a petty ass female would do, and you all don't think it's about the money kill yourself because he wouldn't have asked for royalties if it wasn't...

Rabbit086
Rabbit086

I would really hate to have to buy Adidas just for some Yeezys. However, if the shoe is really good looking, I'll probably buy it.

juelz203
juelz203

Competition is always good for the consumer!

Carnelp
Carnelp

cant believe this nigga left nike, smh all that money for adidas tho!

EVERYTHING_EPIC
EVERYTHING_EPIC

Fck kanye....adidas will NEVA compare go nike..shelltoes...samoas...lol...foh...when was da last exclusive adidas...wings??? Hahaha

NickBar
NickBar

adidas will never be nike. its like you are owned a ferrari and now you drive ford. very curious though to see his work on adidas sneakers.

Kev Loco
Kev Loco

I'm just glad they won't be Y-3

Mister214
Mister214

Kanye is going to bring Adidas head to head with Nike, not instantly but over time 5 years or so. Imagine what he could of done with 100,000 pairs of red Octobers out there ...sold out instantly. No joke them shits are amazing. So now think if he can come up with another design like the first two yeezys and no matter what y'all think about those shoes a lot of people consider those classics and they are a great designs if think that a rapper designed them by himself with some help. So chances are he has a few yeezy like caliber designs up his selves and now they will be mass produced and in every footlocker and selling out nation wide now that you. An actually get your hands on a pair mark my works sluts he will be the Michael Jordan of Adidas

KnewWadda
KnewWadda

hopefully this will help get adidas eye to eye in the states well at least the first steps..... next thing ya know theyll have andrew wiggins......

Hommes
Hommes

After working with Nike for a long time it's clear that its just pure number for them. Bunch if guys in suits crunching numbers. Pumping out jays like there's no tomorrow. Most of their guys in suits aren't even sneaker guys. Just your average joes working 9-5 job.

I sure hope Kanye brings the competition to Nike.

Alejandro8675
Alejandro8675

should have waited until red octobers came out.............AWKWARD 

TheKid
TheKid

Why is he so obsessed with royalties. You make so much fucking money every year and you complain about not being able to provide for your daughter. Stop acting like money was the reason your leaving nike. Its because nike wouldn't give in to your demands, and your massive ego took a hit. God this guy bothers me sometimes. I live in paris? there are people working in offices in paris too Kanye. Just because you live in Paris doesn't give you a better perspective. 

Dixon Syder
Dixon Syder

Great news & welcome to #Team3Stripes Mr. West! Y3 is someones else's brand so it's cool that he's doing his own thing. But they have the best quality & most future-forward designs ... so far! Cue Mr. West! I think the idea of being able to buy a show in the release week would be dope or even ... RESTOCKS. OMG, imagine if the shoe company profited of the sale of shoes instead of the hype-hoard... Im hoping he takes his stuff far from the JS stuff i was never feeling in the first place.  Bring in some new class, out with the new trash. 

I picture mid or high-cut Prime knits with Energy Boost!!  Cant wait!

scaredmagic
scaredmagic

I want to see Kanye collab with Fieg on something.  

Made in the 80s
Made in the 80s

Karma is going to be a b*** for nike,,, adidas basically shot down Michael jordan and he went to nike one the best athletes ever,,, nike shot down kanye and he went with adidas, one of the best perfomers ever... Great move in my opinion and I'm glad he didn't go under the y3 umbrella

ayochaser
ayochaser

I'm curious to see what he does with the 3 stripes but I doubt it will warrants as much hype as his nike or even his louis vuitton ventures did.

ObeyTreDay
ObeyTreDay

Nike > Adidas. Good that he thought about his family but I doubt his Adidas line will sell as much since Nike is a lot more popular.

richierich88
richierich88

Kanye made a bad move. His relationships with brands like Nike and Louis Vuitton are what made him cool, because no other artist had done that. Now he's "cutting ties" with Nike and telling people to boycott Louis Vuitton? Laughable.

quetzalcali1
quetzalcali1

I love the move he made. Adidas has been falling apart and they need a redemption. Best of luck to you Mr West. 

digital_dump
digital_dump

So he designs a highly sought after shoe that is highly profitable and he isn't allowed to want any royalties because he makes money from album sales and concerts? Are you dense?

naust123
naust123

@dPalmer stfu, if you were in his position you would probably do the same thing, kanye is worth 100 million, theres always more money to be made no matter how rich you are. Especially if you feel as though you deserve it.

purvispatel95
purvispatel95

@EVERYTHING_EPIC your right nike is way ahead in the game. I am not a big fan of downgrading to addidas from nike but i really think that it won't be as bad as people make it out to be. it obviously won't be air yeezy caliber though. 

digital_dump
digital_dump

They will never be Nike because they are Adidas, duh.

KnewWadda
KnewWadda

@TheKid comments like this is whats wrong with shit in whole right now smh.....why would u say his ego when nike wouldnt budge off money????

purvispatel95
purvispatel95

@TheKid your an idiot. he does have an ego, he didn't leave nike cause of them not giving him money, he left because they didn't grant him opportunities he thought he had earned through the success from his sneaker the Air Yeezy. learn your shit before you go ranting retard.

justshoes
justshoes

Are you serious bro? The whole reason Kanye had even that much hype around his shoes was because they were Nikes, the whole reason the jaspers are hyped up was because the y were Loui Vuitton. You can't compare what michael jordan did with nike, the whole reason this clown even has a shoe is because of Michael Jordan and tinker hatfiel, this dude came along after work was put in to build the company what it is today.if adidas would actually put in work in investing in new good tech for ACTUAL ATHLETES instead of bullshitting with these idiots and paying them a million for clown shit they would actually build something that rivals nike. The fact that he thinks and other dick riders of kanye think the shit that he's going to put out for adidas is going to have the hype compared to the yeezys is really stupid. It might work for some kanye collab clothes because dumbasses actually want to be him but every brand he's collaborated with has hype around it. No nike no sales that's the world we live in nowadays. This is a good move for kanye money wise, but for adidas that was stupid, this is a gamble on someone who is not always going to be mentally there especially after that gold digger ho takes all his money when she's done getting what she wants. (Adidas doesn't rival nike no matter what anybody says they're probably the closest but nope)

metaleggman
metaleggman

@richierich88 What's laughable is all the people acting like they would go out and buy LV because Kanye told them not to.  They're just as laughable as anyone who wouldn't buy it because Kanye told them not to.

lildwell
lildwell

Its funny that you post a pic of the Questions. The only reason they are back is because Adidas owns Reebok. lmao.

lildwell
lildwell

Adidas has been falling apart??? You must be high.

ILIKESHOES
ILIKESHOES

@digital_dump im not saying he shouldnt get royalties, he should, but im saying its not like he needs the money

quetzalcali1
quetzalcali1

@lildwell totally agree with you since 2005. And is my only pair of Reebok though lol and plus all i wear are Retros. Don't take me wrong i really like ADIDAS but i really want freshness in them, they might be ment for sports all but i like sneakers, and i like wearing them off on the street. 

quetzalcali1
quetzalcali1

@FutureTomorrow_ i ment in the fasion statement if ADIDAS has the same swag like NIKE does i wouldnt open my mouth on this topic. but thats just my opinion so i didnt mean to step into something. Born in Guatemala, raised in California where that green grows. I am very interesting what Kanye brings to ADIDAS.  

quetzalcali1
quetzalcali1

@lildwell indeed i am (hash oil from Cali).. but i see it as a fashion point of view so im sorry if i did not explained myself. i just think Nike has the best design in the street, i dont play basketball so i wouldnt know how are they design on the court. So i think is good move for ADIDAS and see what's good Kanye brings. 

fabboy
fabboy

@quetzalcali1 @FutureTomorrow_ Fashion? so you call basketball sneakers fashion? get your shit straight,what do you know about fashion? Adidas has more fashion status than nike ever had. Mj's are not fashion they are just cool kicks that you can buy for $160+,not even that expensive! The fact that nike used one of the most exclusive sports name of our generation to revitalise their business that should ring alarm bells into your thick skull

fabboy
fabboy

@quetzalcali1 @FutureTomorrow_ Adidas has more fashion pedigree than nike,google it. Nike is only hyped in the US, but Adidas is well known fashion wise wurlwide,wonder why Kanye chose Adidas?


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